Beauty

I Went To SEPHORiA, Sephora's Huge Beauty Festival, & I've Never Experienced Anything Like It

By Stephanie Montes

As a beauty editor, I'm inundated with beauty products, event invites, and Insta-worthy photo opps to an overwhelming degree. But before I became a writer, I would've killed to try products before they hit stores and rub elbows with the industry…

Keke Palmer Reveals How Embracing Her Natural Hair Texture Made Her Feel "So Free" — EXCLUSIVE

By Theresa Massony

Just like everyone else, Keke Palmer is on a journey. And just like everyone else, Palmer's overall journey is compromised of a bunch of smaller ones: journeys with acting, with self-care, and even with haircare. At an event celebrating her as the…

Here's Where To Shop For Rodan + Fields’ RECHARGE Regimen

By Bella Gerard

If you're the kind of person that prefers a precise, numbered skin regimen over a random cleanser here and any old sunscreen there, I have a feeling you'd like to know where to get Rodan + Fields’ RECHARGE Regimen, the brand's newest three-step…

Then I Met You's 2 New Drops Will Help You Get Bright, Balanced Skin

By Bella Gerard

Exactly a year ago today, Charlotte Cho launched Then I Met You, a brand she vowed would consist of only a highly selective range of game-changing products. It launched with a balm and a face wash to start — a double cleanse routine now beloved by…

BRB, Making An Appointment To Copy Cardi B's New Cut & Color

By Bella Gerard

You guys, it's been a minute since Cardi B has rocked anything other than dark hair, but she just took to Instagram to show off a new 'do, and our girl is back to blonde. Yup, Cardi B's blonde bob just made an appearance on IG, and while I'd argue…

Fenty Beauty's Tinsel $how Holiday Collection Will Make You $hine

By Bella Gerard

Is it too early to start oohing and ahhing over holiday beauty collections? If you don't think so, then allow me to wax poetic on what's in Fenty Beauty's Tinsel $how Holiday Collection, because in addition to a bunch of new Gloss Bomb shades, it's…

Kylie Rocked A New Bob On IG & It's Giving Me Major Kim K Vibes

By Bella Gerard

The Jenners and Kardashians are always changing up their looks, and if Kylie Jenner's new bob haircut has taught me anything, it's that our girl loves extremes. One minute she's rocking a braid that skims her ankles, the next her strands are super…

These Pop Culture-Inspired Halloween Looks Will Take Your Costume To The Next Level

By Bella Gerard

If thre's one time a year during which I can truly show off my makeup skills, it's Halloween, for sure. Yes, a good costume and a decent wig will take you far, but expertly-applied makeup can really amp up your look — often, it's the difference…

Shape Tape Concealer Is 25% Off RIGHT NOW, & The Sale Only Lasts 24 Hours

By Bella Gerard

Let's get down to business, because one of my all-time fave brands has one of their all-time best-selling product on sale for just 24 hours, so there's quite literally no time to waste. If you haven't already heard, Tarte Cosmetics' October 2019…

These Easy Makeup Ideas & Techniques Will Up The Ante On Any Halloween Glam

By Bella Gerard

With the beauty community really upping the ante, there's never before been so more pressure to serve up a spectacular, intricate Halloween glam. That said, not everyone will spend hours primping at their vanity on October 31, and frankly, not…

Huda Beauty's Dropping 3 Nude Eyeshadow Palettes & They're Gorg

By Bella Gerard

When I first tried Huda Beauty's New Nude Palette, I fell in love with the way the brand defined the idea of nude and reinvented it with a range of to-die-for pinky neutral shades. When the brand then launched a trio of Neon Obsessions Palettes, I…

ColourPop's New Disney Princess-Inspired Collection Is Royally Gorgeous

By Bella Gerard

To me, fall is the ultimate time to curl up on the couch and watch some classic Disney movies in comfy, cozy bliss. Apparently, it's also the perfect season to get your hands on some Disney-inspired makeup, and if you're wondering where to get…

Kim K Is Officially A Cold Brew Brunette, & I'm Copying Her New Color ASAP

By Bella Gerard

Kim Kardashian West was all about pairing shiny jet-black strands with a glowy tan this summer, but now that fall is officially here, she's debuted an autumnal new shade of brunette, and I couldn't be more obsessed with the look. Kim Kardashian's…

e.l.f. Cosmetics Is Taking Over TikTok With A Challenge You Won't Get Out Of Your Head

By Theresa Massony

IDK how to tell you this, but if you're not on TikTok, you are missing out on a world of hilarity, community, and bonafide self-expression. I'm not even joking; I could be falling down the worst anxiety hole of my life, and my daily 10-minute scroll…

These Makeup Tutorials Are All You Need For A Very 'Euphoria' Halloween

By Bella Gerard

IDK about you, but I'm 100% using this Halloween as an excuse to cover my face in rhinestones and glitter à la the ladies of Euphoria. I can't think of a better costume for which to go full glam! If you feel the same and are in need of a little…

Here's How To Snag Yourself The Trendmood Box Before It Sells Out

By Bella Gerard

Ever since I heard the news via Instagram yesterday, I can't stop thinking about when the Trendmood Box drops and how to make sure I get one. I've been following Sophie Shab's beauty insider account on Instagram for years now, so when I heard Shab…

I Tried Ouai's New Body Cleanser & Creme, & Now I Shower Like An Influencer

By Bella Gerard

Two new products from Ouai in just one day? It not only rhymes, it's delightfully truth, and I'm bringing you this Ouai Body Cleanser & Crème review to let you know how bomb the brand's newest body launches truly are. After getting its start as a…

Beauty Insider Account Trendmood Is Releasing A Subscription Box With All Of Beauty's Best

By Bella Gerard

There are beauty influencers, and then there are beauty news influencers — OK, there's really only one big name in the latter category, and Sophie Shab of the Trendmood account is it. If you're already following, you're no doubt a fan of Shab's…

Dua Lipa Just Debuted The Most Beautiful Blonde Wavy Hair, & I Can't Stop Staring

By Bella Gerard

Hi, can we please take a moment to ooh and ahh over Dua Lipa's new blonde hair? I've always been a fan of the singer's short, raven-colored strands, but OMG, it's possible she was destined to be blonde all along. Somehow, this just feels right?? I…

Everything In ColourPop's Pretty Fresh Collection Costs Under $15 & Is Loaded With Hyaluronic Acid

By Bella Gerard

As the fall and winter months begin, I find myself going out of my way to ensure my skincare and makeup routines are as well-prepped as possible. That means staying away from heavy, drying formulas, and opting for products with hydrating ingredients…