Bella Gerard

While I often watch beauty gurus' YouTube videos to see what unique and innovative looks they create, sometimes their recreations of pre-existing or well-known beauty looks are just as intriguing and impressive. Case in point: Alissa Ashley's…

As a devout lover of a full glam look, complete with cake-face foundation, I'm not often one to opt for products in the light coverage department. Tinted moisturizers have just never never been my thing, and the wrong shades of concealer have…

During my junior year of college, my skin betrayed me out of nowhere: Where there was once the occasional pimple had suddenly sprouted a sea of hard, painful cysts. It was uncomfortable, embarrassing, and literally inhibited my quality of living.…

Attention, all glamour-loving, makeup-hoarding beauty queens: Your favorite (or soon-to-be favorite) cosmetics brand are about to be even easier to get your hands on. When you think of old Hollywood glamour, luxury beauty, and supermodel radiance,…

While a large portion of my skincare routine is devoted to the obvious — that is, perfecting my skin — there's admittedly a stash of products I use partly for results, partly for fun. Among these gems are rubbery face masks, a facial-cupping kit,…

Beyoncé has a strange power: As she makes fewer and fewer appearances, she somehow grows more and more relevant. Because of this scarcity, we end up craving more Bey and jump at any chance we can to see her in action. When it was announced she'd be…

Just when I thought I'd seen it all and there was nothing the beauty world could throw my way that I couldn't handle, one of my favorite YouTubers just had to post a video showing makeup under a microscope. If the concept sounds equally as…

In a world where I want to look like a Kardashian, but I have a negative balance in my bank account, any report of a drugstore favorite from the beauty-conscious clan has my full attention. I devote an uncomfortable amount of my time to scanning…

Do you know how hard it is to be the most popular anything in America? Spoiler alert: pretty freakin' hard. So when it comes to a huge space like the beauty industry, dubbing a product the most popular concealer is a pretty major claim. An…

As a millennial, there are admittedly certain qualities I look for in a product whilst shopping the skincare aisle. Firstly, I don't want to go broke repurchasing it, so the price has to be right. Secondly, I want something new, useful, and…

As somewhat of a flaneur when it comes to reality television, I take delight not in watching the actual shows, but in seeing how others react. And boy oh boy, did the people of Twitter have thoughts on the season finale of The Bachelorette. Of…

As someone who doesn't have the free time (or a cable subscription) to watch shows like The Bachelorette, I am oftentimes out of the loop when my friends gush over the details the following morning. Whenever the truly major moments happen, though,…

Ever since she came on the scene, Dua Lipa's look has been synonymous with only the coolest of cool-girl vibes. Her super dark bob has become an iconic part of her style. In fact, she's been known for brunette locks since that whole…

When I turned 21, I got my makeup professionally done for a big night out with friends. When Kylie Jenner turns 21, she creates an entire birthday-themed makeup collection. So we're basically the same, but a little different. That said, beauty…

If you're like me, you've probably already picked out your must-haves from the latest Kylie Cosmetics drop. Personally, I can't wait for my chance to rock the "Born to Sparkle" glitter shadow on my eyes with the new highlighter "Champagne Dreams" in…

I know it's not my birthday, but the Kylie Cosmetics 21st Birthday Collection is so good, I might have to throw some kind of party solely as an excuse to go full glam for a night. The collection is packed with bold, statement lip shades and bright,…

Remember how shocked we all were when Julianne Hough traded in her signature blonde locks for a Valentine's-Day-appropriate red mane this past Feb. 14? At the time, it was almost as surprising a physical change to me as when Britney Spears shaved…

OK people, National Lipstick Day is finally here, and I really need to know: What kind of look are we thinking? A long-wearing liquid lip in a summery coral? A sheer yet plumping pink? And what about when National Lipstick Day transitions to…

For most of my life, I wasn't necessarily a "natural" gal. When it came to my beauty, skincare, and hair products, I often prioritized how well they performed or how cute the packaging was over how safe or healthy the ingredients were. I know, now,…

If it wasn't already obvious, Fenty Beauty is one of the most innovative brands the beauty sphere has seen in a long time. Led by boss-babe, badass and makeup, style, and beauty icon Rihanna, how could it not be? With a truly groundbreaking…