Bella Gerard

If you haven't heard by now, the Pantone 2019 Color of the Year as been announced, and as usual, the Internet has some thoughts. While last year's shade was artistic Ultra Violet, this year's hue is a bit brighter and more fun, and if you're unsure…

In case you were wondering, my entire Christmas wishlist this year is Fenty Beauty products. Rihanna really didn't hold back when it came to her holiday collection, and even after the Chill Owt line launched, she's continued to drop more and more…

Is it just me, or are ugly Christmas sweaters getting less...ugly? TBH, a quick Google search shows me at least a dozen "ugly" sweaters I'd be thrilled to wear on an everyday basis — and the Ariana Grande & Cardi B ugly Christmas sweaters I found on…

Every winter, I go ham stocking up on lotions, moisturizers, and the like in hopes of preventing any signs of dry skin before they start. While this method usually works, it can get a little pricy, and now that I've discovered how to get free…

It's pretty much undeniable that Kate Middleton is a total style icon. Her ladylike dresses and coats are always perfectly tailored, sophisticated, and on-trend — in fact, styles of this nature have become synonymous with her look, which is why…

While hair gurus had their fun crafting Christmas tree hair, it seems beauty lovers are getting in on the action, with the Christmas tree brow trend taking off and bringing holiday cheer to makeup routines everywhere. This viral brow trend is so…

I feel like every single year I find myself frantically shopping for a new outfit in the name of a cute New Year's Eve look — for some reason, my current closet never seems to cut it, and I always feel a last-minute desire to be the sparkliest one…

While Kim and Kylie use wigs and extensions to change up their hair on an almost weekly basis, Khloé Kardasihian, out of all her sisters, tends to play it safe with her styles. While she sometimes switches it up from long to short, the celeb landed…

We've talked about the first dress, and the second dress, and the 75-foot-long veil, and the part where Nick Jonas cried. Now, I'm finally ready to start talking about the tinier details of Jonas and Chopra's wedding festivities, particularly…

Attention all Rihanna lovers: Prepare to be thrilled, because there's a new Fenty Gloss bomb shade in town, and in the words of Lil Mama, it's poppin'. If you thought Ariana Grande's new "thank u, next" music video was the only thing keeping the…

Hi, me again, I really want to keep talking about Priyanka and Nick's wedding if that's OK with you. I could go on and on about my thoughts regarding their big day, and fortunately, a ton of Twitter users are in the same boat, as illustrated by the…

Ever since their engagement in July, I've been trying to put my childhood dreams of being a future Mrs. Jonas aside so as to support Nick and Priyanka's nuptials. Now that the time has come, I'm basically regarding this as the third royal wedding of…

Before the years of beauty gurus and Instagram glam, a stereotypical makeup bag might've consisted of concealer, mascara, and a few blending brushes for your favorite eyeshadow quad. Now, though, there are hundreds — maybe even thousands? — of…

Zara is my go-to shop for snagging the latest trends in fashion, and I've purchased many clothes — and quite a few pairs of shoes, too — throughout my years as a loyal shopper. In my college town, rocking the latest top from Zara was essential for a…

To be honest, I've never really forgiven Rihanna for not giving us a Christmas album — I can't properly enjoy the holidays without the non-existent recording of her singing "Santa Baby" that I just know would be sheer perfection. Nevertheless, Riri…

Black Friday, who? December is here, and the only shopping event I'm interested in talking about is Ulta's 2018 Holiday Beauty Blitz Sale, which consists of a whopping 25 days of deals and discounts. After treating us to multiple major sales events…

As someone with naturally dark hair on a personal mission to go lighter and lighter, I get annoyed at people who stay rigid in the belief that those of us with dye jobs should lean darker in the fall and winter and lighter in the spring and summer.…

After a cold, windy day, you can almost guarantee I'll opt for a cozy night in masking over a wild night out — winter weather stresses my skin to the max, so I'm always looking to treat and replenish my complexion however possible. Stocking up on…

Nothing, I repeat, nothing feels more holiday-appropriate than a night in spent watching Christmas movies with the fireplace crackling and glowing. On the real, though, I live in a teeny-tiny New York City apartment with no such fireplace in sight,…

On September 23 of this year, Selena Gomez took to Instagram to announce yet another hiatus from social media to focus on being present and embracing kindness. While technically a retreat, it in no way means Gomez is hiding her emotions from her…