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What Were We On When We Did Our Makeup In 2016?

By Theresa Massony
Trends emerge, fade, and return with a vengeance faster than most people can keep track of. But when they do, one thing's for sure: Everyone's got an opinion. In Elite Daily's Style series, IMHO, we'll serve you the details, along with some…

OK, Let's Talk About Drunk Elephant's New Protini Powerpeptide Serum

By Theresa Massony
With thousands of beauty brands crowding virtual shelves and influencers touting a new product every day, how do you decide what's actually worth a shot? You leave the trial and error to the pros. In Elite Daily's new beauty review series, What's…

TikTok's Prom Dress Reveal Trend Will Give You Your Very Own Cinderella Moment

By Rachel Chapman
Prom season is almost here, which means it's time to start looking for that dream dress, sparkling jumpsuit, or head-turning pantsuit. Even if your prom is going virtual this year, you plan on dressing to impress. One way to show off your lewk is…

9 Affordable, Hydrating Toners Even The Driest Skin Will Love

By Margaret Blatz and Theresa Massony
Think of a toner in your skincare routine like you would a primer in your makeup routine: You don't necessarily need one, but if you choose the right one, you're setting your skin up for success. Because toners tend to have a very thin consistency,…

Here's How To Achieve Gorgeous, Fluffy Eyebrows Like Zendaya's, According To Experts

By Margaret Blatz
The pencil-thin eyebrows of the '90s have long fizzled out of style. In their place, thick and fluffy brows have become the latest look. While this sounds like an easy enough look to bring into your daily routine (who doesn't love not tweezing their…

Morphe & James Charles Announced They're Ending Their Partnership

By Theresa Massony
In separate statements released on Friday, April 16, 2021, both Morphe and James Charles announced the end of their partnership. This move comes after numerous Morphe fans called for action on the brand's part when allegations of James Charles…

These Tie-Dye Joggers & Sweatpants Will Help You Match Your Fave TikTok Stars

By Theresa Massony
Do you feel like you're losing it because seemingly every celebrity and influencer has an adorable pair of tie-dye joggers, sweatpants, a hoodie, or a sweatsuit and you don't? I sure feel like I am, despite the myriad tie-dye sweatsuits I…

Machine Gun Kelly Is Dropping A Unisex Nail Polish Line — Here Are All The Details

By Margaret Blatz
Get ready to add another celebrity beauty brand to the massive and still `growing list. Machine Gun Kelly is launching a nail polish brand. As if his acting career, award-winning music, and being a TikTok dreamboat wasn't enough, the musician is…

Here Are All The Details About Tati Beauty's Second Product

By Bella Gerard and Theresa Massony
When a new brand's debut product sells out and gets a ton of positive reviews, the pressure is on to release a second product that lives up to the original hype. Luckily, the case of when Tati Beauty's second product will launch has been solved,…

These Keys Soulcare Rituals Are Prime Picks For A Self-Care Night

By Margaret Blatz and Theresa Massony
Morning, night, 2:30 p.m. on a Tuesday — any time is the perfect time to give yourself some luxurious-feeling me-time. And Alicia Keys' Keys Soulcare has rituals for a prime self-care night. The singer's lifestyle beauty brand emphasizes…

Glory Skincare Founder Alisia Ford On Taking Her Brand From Post-its To Powerhouse

By Theresa Massony
Alisia Ford knows firsthand how quickly a business can take off. "Well, when Beyoncé features you, overnight you're like, 'Oh!'" Ford tells me during a recent Zoom. She's referring to the day in 2020 when Beyoncé dropped Black Parade Route, a…

If You're Hesitant About Retinol, Try One Of These 10 Bakuchiol Serums Instead

By Margaret Blatz
You've heard of the seeming skin care miracle that is retinol, but for those of us whose skin is a bit more sensitive, bakuchiol is taking over the skin care game. While it seems like there's a different skin care trend going viral every other week…

Here’s How To Fix Your Dry, Brittle Hair, Once & For All

By Izabella Zaydenberg
My hair is worth its weight in gold. Not because it's particularly perfect — it's not Blake Lively's, after all. But, with the thousands of dollars I've spent dyeing my strands for nearly a decade, they just might be the most expensive part of me.…

People Have SO Many Thoughts About Team USA’s 2021 Olympics Uniforms

By Margaret Blatz
After being postponed in 2020, the now-2021 Summer Olympic games are set to begin in Tokyo on July 23. To get ready for the event, Ralph Lauren unveiled the Team USA Olympic Closing Ceremony Parade Uniforms for both the Olympic and Paralympic teams.…

Lucy Hale Debuted Blonde Hair & Looks Like A Whole New Person

By Margaret Blatz
After rocking chocolate brown, ginger, and every shade of bronde in between, your hair-dyeing queen is adding a new color to her already impressive collection. Pretty Little Liars star Lucy Hale just went light blonde. Her hair was most recently…

The Home Edit’s New Collection Includes 35 Fun Products To Keep You Organized

By Rachel Chapman
With summer on the horizon, summer plans are starting to roll in. In order to keep everything straight, you'll need a good organizer. Luckily, The Home Edit x Day Designer Collection is full of products that can help with just that. The…

Here's Exactly What To Expect When Shopping At Sephora During The Pandemic

By Theresa Massony
As we all continue to practice social distancing during the ongoing coronavirus pandemic, practicing caution while choosing to shop IRL is still a must. Since the COVID-19 pandemic began, several brands and big-box retailers have completely adjusted…

Farmacy Released A Brand-New Take On Its Cult-Favorite Cleansing Balm

By Margaret Blatz and Theresa Massony
When looking for clean beauty products, it doesn't get much more natural than the farm-to-face skincare brand Farmacy. Its cult-favorite Green Clean Makeup Meltaway Cleansing Balm is a mainstay in clean beauty lovers' medicine cabinets, and now, the…

Here's Why Jackie Aina Cut Ties With Morphe

By Margaret Blatz
With so much drama spiraling within the Beauty YouTube space at any given moment, it’s easy to miss out on some of crucial news, like the fact that Jackie Aina has cut ties with Morphe Brushes. In a tweet posted on July 2, Aina announced that she…

Here's How To Snag A Viral Trendmood Box, Filled With All Of Beauty's Best Products

By Bella Gerard and Theresa Massony
There are beauty influencers, and then, there are beauty news influencers — OK, there's really only one big name in the latter category, and that’s Sophie Shab of the @Trendmood1 beauty insider account on Instagram. If you're already following…