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Keke Palmer Reveals How Embracing Her Natural Hair Texture Made Her Feel "So Free" — EXCLUSIVE

By Theresa Massony
Just like everyone else, Keke Palmer is on a journey. And just like everyone else, Palmer's overall journey is compromised of a bunch of smaller ones: journeys with acting, with self-care, and even with haircare. At an event celebrating her as the…

This Kim K Ulta x KKW Beauty News Will 100% Make Your Week

By Kelsi Zimmerman
Kim Kardashian took to her personal Instagram on Tuesday, Oct. 8 to address the question "when can you buy KKW Beauty at Ulta?" And the answer is pretty freaking exciting. According to Kim's post, you'll be able to shop KKW Beauty products at Ulta…

The Adidas x Universal Standard Collab Is Full Of Chic Leggings & Tees In Sizes Up To 4X

By Bella Gerard
What do you get when you combine iconic branding, inclusive sizing, and comfortable, high-quality materials? If you'd like to know the answer, chances are you'd also like to know where to get the Adidas x Universal Standard. The sportswear giant…

I Tried Ardell's Magnetic Liner & Lashes & Figured Out A Prime Hack For Easy Application

By Stephanie Montes
A wise person once said, "I love the look of thick, full, and super long lashes, but the road to falsies is usually a sticky one." It was me; I said that. I had tried everything to figure out how to apply falsies without the mess or the glue residue…

Wake Up, America: Kylie Jenner Is Now Selling "Rise & Shine" Merch

By Theresa Massony
You never know when the next cultural phenomenon will invade the nation's every waking moment, but when it does, it does. The latest viral moment sweeping the internet? Kylie Jenner singing "Riiiiiiise and shiiiiiiiine." The seconds-long clip of…

6 Halloween Makeup Looks That Don't Require Buying An Actual Costume

By Stephanie Montes
I do this every year: I start thinking about my Halloween costume by June (at least) and I come up with some really good ideas. But before I know it, it's October and I've already forgotten what I wanted to dress up as. And it always ends days…

ColourPop's New Bye Bye Birdie Collection Has The Most Gorgeous Plum Hues For Fall

By Bella Gerard
Just when you think you've got all the eyeshadow palettes you could ever need, cue ColourPop Cosmetics with yet another irresistible launch. If you've seen the brand's latest posts on social media, you're probably wondering where to get the…

Here's What We Know About What Tati Beauty Products Tati Westbrook Will Release

By Bella Gerard
Ever since yesterday's big announcement, all anyone in the beauty community has been able to talk about is Tati Westbrook's all-new beauty brand and its coming-soon announcement. The brand's first product has been announced, but many are already…

Justine Marjan x Kitsch Round 3 Is Here, Complete With Barrettes, Headbands, & Scrunchies

By Bella Gerard
Believe me when I say I already have way more hair accessories than a person with one head could ever need, but I'll still be dropping coin on Justine Marjan x Kitsch Round 3. I can't resist! Marjan is one of the most creative hairstylists in the…

Britney Spears Dyed Her Hair Blonde Again & All Is Right With The World

By Bella Gerard
Attention, fellow Britney lovers! I'm happy to report that Britney Spears dyed her hair blonde again, and finally, all is right with the world. Our girl's signature look has always been a buttery blonde, but every now and then, she makes a change…

The Lele Sadoughi x J. Crew Holiday Collab Has The Most Gift-Able Headbands & Jewelry

By Bella Gerard
If you've complimented someone's headband in the past few months, chances are the wearer replied, "Thanks, it's by Lele Sadoughi." The brand has single-handedly brought the oldschool, one-and-done hair accessory back in style, and the Lele Sadoughi…

ASOS' Halloween Collection Is Ideal For Anyone Who Can't Commit To A Full-On Costume

By Bella Gerard
Don't get me wrong, I love Halloween, but most of the time, I'm basing my costume around the makeup. I'm a beauty girl at heart, and I can't always be bothered to piece together a head to toe look — can't I just throw on my Euphoria glam, wear…

Kate Middleton Just Wore $149 Earrings From One Of Meghan Markle's Go-To Jewelry Brands

By Bella Gerard
It's not rare for me to obsess of one of Kate Middleton's stylish outfits, but it is rare for me to ooh and ahh over her jewelry — and even rarer to be able to afford the same pieces for myself. Middleton typically wears her go-to royal jewels on…

Tati Westbrook Is Launching Tati Beauty With An Eyeshadow Palette & It's Coming Soon

By Bella Gerard
It's a great day in the world of beauty, y'all! If you've seen Tati Westbrook's latest YouTube video, you've likely heard the news that she's launching her own cosmetics company, and are asking yourself the question, "when does Tati Beauty launch?"…

Attention, Tati Westbrook Fans: Tati Beauty Is Coming, & The Brand's First Product Is Gorgeous

By Bella Gerard
Just when I thought the Shane Dawson x Jeffree Star collaboration would be the biggest beauty community news of the season, Tati Westbrook announced Tati Beauty, and it looks like there's about to be another new brand on the horizon to obsess over.…

Why Yes, Yes I Would Spend All My Savings On Diptyque's Advent Calendar

By Bella Gerard
It's (almost) the most wonderful time of the year, which means it's time to start perusing Advent calendars. Whether you participate in celebrating Advent or not, getting a fun little treat every day is a fun way to ring in the holidays, and this…

I'm Sorry, But WHO Gave Noah Centineo The Right To Shave His Head?!

By Bella Gerard
Attention, anyone who has ever had a crush on Noah Centineo, aka everyone — I have some unexpected news. Apparently, Noah Centineo shaved his head, and no, I most certainly did not see this coming. Am I shocked? Shaken? Shook to my core? Yes, but…

Here's The Tea On If Highlights *Really* Damage Your Hair, According To An Expert

By Bella Gerard
For years, I swore I'd never color my virgin hair and risk damaging my tresses, but after one too many scrolls on Pinterest, I booked myself a balayage appointment, and I've had highlights ever since. If you've ever wondered, "Does highlighting your…

Tweed Hair Is Trending, & The Look Is All About Dimensional Strands

By Bella Gerard
Most hair color trends are about getting that justright shade of blonde, or that perfectly-toned brunette, but this time around, the tweed hair color trend is more about the approach with which your colorist creates your highlights than the shade…

Lush's Christmas Collection Has Lots Of Festive Products, So Prepare For 1-Stop Holiday Shopping

By Bella Gerard
Halloween and Thanksgiving have not yet come and gone, but here I am thinking about what's in Lush Cosmetics' Christmas Collection 2019 as if we're already well into the holiday season. Is that so wrong? I can't help it if I want to get my Christmas…

Lush's Christmas Collection Just Dropped, & It's Full Of Shimmer & Cute Critters

By Bella Gerard
Believe me when I say that I'm a Lush lover year-round, but you guys, the Lush Cosmetics' Christmas Collection 2019 is one of their best drops I've seen to date, period! I'm not much of a ~Halloween gal~, so I've been patiently waiting for this…

10 Of Christina Aguilera's Most Iconic Outfits That Are Beautiful (No Matter What They Say)

By Sarah Toscano
There are two things I am very proud of: my Peruvian heritage and my pop-culture expertise. While I can make killer empanadas and tres leches cakes, I can also match musicians to their music video ensembles and provide you with an in-depth history…

10 Of Jennifer Lopez's Most Beautiful Outfits That Have Me On The Floor

By Sarah Toscano
Here’s the tea: Latinx people have undoubtedly made monumental cultural contributions to U.S. history. As someone of Peruvian descent, I’ve learned new ways to value National Hispanic Heritage Month as I’ve grown older and wiser. (For example, I no…