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Alicia Keys Is Launching Keys Soulcare, A Lifestyle Brand Celebrating Skincare & Self-Care

By Theresa Massony
Alicia Keys is unleashing a new creation unto the world on the heels of the release of her latest album, ALICIA. Revealed to the world on Tuesday, Sept. 22, Keys Soulcare, which launches officially on Sept. 29, is Keys' new venture dedicated to…

These Are The Best Lengthening Mascaras I've Tried — & I've Tried A TON Of Mascaras

By Theresa Massony
What do we want? Long lashes! When do we want 'em? Now! Who actually got long lashes instead? Lots of boys who don't even wear mascara and babies! Jokes aside, all lashes are great lashes, but sometimes, you might want them to be just a liiiiiittle…

9 TikTok Strawberry Dress-Inspired Dupes & Other Tops, Pants, & More

By Margaret Blatz
Amidst all the quarantine loungewear, one formalwear piece has resurfaced that simply reins supreme: the viral TikTok strawberry dress. Even if you’re not on the popular video app, you’ve probably heard about or seen the flowing, glamorous pink…

Here's The Deal With Trying On Clothes In-Store After Coronavirus Re-Openings

By Theresa Massony and Margaret Blatz
As shops and restaurants reopen amid the ongoing coronavirus pandemic, you may be tempted to run to your favorite stores like separated lovers reuniting at long last. But before you grab your purse, there are some important considerations to take…

Here's The Biggest Precaution To Take When You Go Shopping After Coronavirus Reopenings

By Margaret Blatz
Although coronavirus cases are continuing to rise around the U.S., some states have moved to re-opening restaurants, movie theaters, stores, and more, with some restrictions, of course. But as you go about in this post-quarantine coronavirus world,…

No One Can Stop Talking About Regina King's Emmys Outfit

By Theresa Massony
As she accepted the 72nd Annual Primetime Emmy Award for Lead Actress in a Limited Series/Movie for Watchmen, Regina King made an enormous statement in more ways than one. The one thing no one can stop talking about? King's Breonna Taylor shirt.…

This Photo Of Jennifer Aniston Prepping For The Emmys Is A 24/7 Mood

By Theresa Massony
The 72nd Annual Primetime Emmy Awards are (virtually) in full force, even amid the ongoing coronavirus pandemic. Despite the Emmys going virtual and stars "attending" from home, all the stars' usual pre-show beauty prep is still happening. Jennifer…

Zendaya's Emmys Dress, Jewelry, & Shoes Are All Just *Chef's Kiss*

By Theresa Massony
Despite the ongoing coronavirus pandemic, the show must go on (sort of), and TV's biggest night, the 72nd Primetime Emmy Awards, is here, starting off with one star in particular. Debuted pre-Emmys on Instagram, Zendaya's 2020 Emmys dress, jewelry,…

You Can't Help But Stan Kamala Harris In Timberland Boots & Pearls On The Campaign Trail

By Margaret Blatz
Political fashion is generally not something I'd call particularly exciting or interesting, but it seems I've been proven wrong. People are loving Kamala Harris’ Timberlands and pearls look she wore on the campaign trail recently. The Vice…

e.l.f. Dropped A Liquid Glitter Eyeshadow Vault For Just $35 — & There's A New Shade

By Theresa Massony
The year 2020 may not have lived up to anyone's expectations, to put it politely, but it has not affected everyone's enduring love for glitter. And if you're of the opinion that a box of glitter-filled products is the greatest gift imaginable,…

3 *New* Loungewear Trends From The Spring Runways, None Of Which Include Old Sweatpants

By Theresa Massony
Only in 2020 could loungewear carry over into high fashion. But then again, nothing — not even murder hornets — is off the table. Designers took to the screen this season to show off their spring 2021 collections for New York Fashion Week. Both…

All The Ways To Style Florals For Spring In An *Actually* Groundbreaking Way

By Margaret Blatz
It is a universally acknowledged truth that florals in spring isn't a fresh, new concept in fashion, but that doesn’t mean you can’t take the look to the next level. Some of the spring 2021 runways had groundbreaking ideas for wearing florals that…

James Charles Responded To Claims He Copied Merch Designs From Teddy Fresh

By Margaret Blatz
A week can’t seem to pass without some amount of BeauTuber drama happening, and this week is no different. On Sept. 17, beauty guru James Charles responded to claims he copied merch from Teddy Fresh. Ethan Klein, known for the YouTube channel and…

The Celebrity Lineup For Rihanna's Savage X Fenty Show Has Me On The FLOOR

By Theresa Massony
Do you ever just sit in awe of all the ways Rihanna continues to outdo herself in multiple industries? The correct answer is duh. Having already dominated the fashion industry with the introduction and continued success of both her Savage X Fenty…

The Flower Crown Trend May Come Back In 2021 & IDK How To Feel

By Margaret Blatz
It’s pretty much the circle of fashion life with things constantly going in and out of fashion, but this might be the return no one saw coming. Funny enough, 2021 may introduce the resurgence of flower crowns, or at least more flower head and hair…

Enter e.l.f.'s Beautyscape 5.0 Contest & You Could Create A Makeup Line With Huge Musicians

By Margaret Blatz
If you’re both a music and a makeup lover, I have exciting news for you. E.l.f. announced its fifth annual Beautyscape competition, and you’ll never guess the prize. By entering the contest, you get not only the opportunity to learn about the beauty…

These Latinx Fashion & Beauty TikTokers Will Give You All The Style Inspo

By Margaret Blatz
Get your mood boards ready, because these Latinx fashion and beauty TikTokers will give you all the style inspiration you didn’t know you needed. Sept. 15 began Latinx Heritage Month, and if you haven't already introduced a wave of Latinx creators…

Twitter Thinks Kamala Harris' Green Jacket Looks Like A Controversial Melania Trump Outfit

By Theresa Massony
After sparking an outpouring of love and "wow, me" statements on social media for her continued decision to wear Converse Chuck Taylor sneakers on the campaign trail (and long before that as well), Kamala Harris' most recent fashion choice sparked…

Yes, Kamala Harris Loves Wearing Converse Sneakers As Much As You Do

By Margaret Blatz
Your favorite shoes just made it on the campaign trail. That’s right, 2020 vice presidential candidate Kamala Harris loves Converse sneakers just as much as you do. She's rocked the iconic style throughout her campaign trail, and I’m so here for it.…

These Latinx-Owned Beauty Brands Are Creating Absolutely Fire Makeup, Skin, & Hair Products

By Margaret Blatz
Latinx Heritage Month kicks off on Sept. 15, and one straightforward way to celebrate it is to show your support Latinx-owned beauty brands. Placing your spending power with these brands uplifts Latinx creatives, as well as small business owners,…