For over a decade, Hailey Bieber’s beauty evolution has had underpinnings of cool girl glam, dating all the way back to the beginning of her modeling career. When rhode beauty founder Hailey Bieber was fresh-faced model Hailey Baldwin, she starred in campaigns for established cool girl fashion brands like Guess, Ralph Lauren, and Tommy Hilfiger. You could say these elevated, but unpretentious labels laid the foundation for Bieber’s beauty journey.
Even in her teenage years, arguably everyone’s most awkward era, Bieber had an air about her that exuded glamour, minus all the effort. It’s not easy to make a signature makeup look appear so, well, easy, but Bieber’s been pulling it off since she first stepped out onto a red carpet. Even so, this moded is anything but a one-note wonder. Bieber is always down to test out a beauty trend or start one herself, often to rave reviews. From viral glazed doughnut nails to grown-out brows, netizens can’t help but hop on the trend trains that Bieber conducts.
Now, with nearly a dozen Vogue covers under her belt, Bieber’s empire continues to grow, and her minimal makeup looks, versatile hairstyles, and elegant manicures continue to define a generation. Whether she’s launching skin care products that are destined to sell out almost immediately or showing off her nails on TikTok, this mogul stays glowing. Starting with the launch of her modeling career all the way through the rise of rhode skin, here’s a look at Hailey Bieber’s eclectic yet effortless beauty evolution from 2011 to now.
2013: Hailey Baldwin With Coral Makeup
By the time she was 16, Baldwin had leveled up her beauty routine. The young model traded her thin brows for a fuller look and also began experimenting with bolder lip colors like this rosy coral shade.
2014: Hailey Baldwin Wearing Graphic Liner
Taken the same month that Justin Bieber posted his first picture with his future wife on Instagram, Baldwin stunned in a sleek top knot and bold, graphic eyeliner. The elegant updo, dark eye makeup, and pale lip combo marked a departure from the subtle looks of her earlier years.
2015: Hailey Baldwin With Brown Hair
At the 2015 Met Gala, then 18-year-old Baldwin debuted her first major hair transformation. Swapping her wheat-blond locks for a rich chocolate shade, Baldwin established that she could pull off both dark and light hair hues.
2015: Hailey Baldwin Wearing Dark Lipstick
You can never go wrong with dark lipstick as Baldwin proved at the 2015 Annual Night of Generosity Gala in Beverly Hills. Baldwin’s dark brows and vampy lipstick made her look sultry and striking.
2016: Hailey Baldwin With A Layered Lob
Baldwin was the ultimate California girl at the 2016 MTV Video Music Awards. The then 19-year-old’s choppy lob, matte brown eyeshadow, and light pink lipstick exuded effortless glam.
2017: Hailey Baldwin With A Straight Lob
Baldwin’s Carpool Karaoke episode was full of surprises as was her beauty look for the Carpool Karaoke: The Series premiere. Typically known for tousled, layered beach waves, the model’s platinum flat-ironed blunt lob was very unexpected.
2017: Hailey Baldwin With Curly Hair
Later that year, Baldwin switched up her hair yet again. Serving Old Hollywood glamour at the 2017 #REVOLVEawards, the model’s shoulder-length curly haircut and bright red lips marked a shift into more dramatic looks.
2018: Hailey Bieber With Short Pink Hair
Petition for Baldwin to bring back her pink hair! While attending the 2018 Met Gala alongside rumored boyfriend Shawn Mendes, the model flaunted a pastel pink bob, flower crown, and rosy, metallic makeup.
2019: Hailey Bieber’s Met Gala Glam
Bieber’s 2019 Met Gala aesthetic was a world away from her pink-haired boho look. Her polished high ponytail and oversized hair bow had vintage energy, while her bold cat eye and dewy skin gave the look a modern edge.
2021: Hailey Bieber With Bronde Hair
Bieber hopped on the bronde hair train, popularized by celebs like Kim Kardashian and Gigi Hadid, in October 2021. The then 24-year-old’s in-between hue proved extra flattering and ushered in an era of darker hair colors.
2020: Hailey Bieber With A Sleek Bob
It’s no secret that Bieber loves a bob. For the 2020 Vanity Fair Oscar Party, the then 23-year-old put a contemporary spin on this tried-and-true hairstyle. An ode to the wet hair look, Bieber’s slick, smooth bob looked ultra-cool paired with a pronounced side part.
2022: Hailey Bieber’s Glazed Era Begins
It’s the look that launched a thousand manicures. Bieber attended the 2022 Met Gala with her signature neutral makeup and the glazed doughnut nails that would take over the world come summer.
2022: Hailey Bieber’s Espresso Brown Hair
It makes sense that Bieber, a long-time lover of matte brown and earth tones, would gravitate towards this super-rich shade of espresso brown. The dark hair color, which Bieber debuted in October, was sultry to the max.
February 2024: Hailey Bieber’s Mob Wife Lewk
The skin care mogul proved the mob wife aesthetic is alive and well at Super Bowl alongside husband Justin Bieber, whom many thought would perform with Usher at the halftime show (spoiler alert: he did NOT).
Hailey rocked a leopard-print fur coat with thick shoulder pads by Saint Laurent. Her beat totally matched the vibe, with a smokey eye, heavily lined lips, and darker tresses that would make Meadow Soprano proud.
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