There Are SO Many New Hard Seltzers Launching With Classic Flavors & New Twists
As you get hype for patio season, or as you look to up your happy hour game year-round, you may be on the lookout for new boozy sips. Whether you're hoping for a citrusy lemonade or a hard seltzer inspired by tropical fruit, there are plenty of new hard seltzers launching in 2021. From familiar brands like Bud Light to hard seltzer newcomers like Mike's Hard Lemonade and AriZona Iced Tea, there's pretty much a vibe for any hard seltzer drinker.
If the the infamous White Claw shortage of 2019 wasn't enough to prove that people are hype about imbibing in bubbly, fruity sips that come in the now ubiquitous slim can, then the many new flavors launching in 2021 might help to show this trend is not slowing down. While there are always the traditional malt alcohol-based options with a refreshing fruity flavor, there are also some new twists joining the game, like iced tea hard seltzers and lemonade-inspired sips.
Whatever type of hard seltzer you prefer, you'll likely find a new favorite to add to your fridge, because there are plenty launching this year. If you're 21 years or older, you can give them all a try and see if you might even find a new go-to sip. This post will be updated with new hard seltzers as they're announced throughout 2021.
1. Cheers Rosé Hard Seltzer
The Hallmark Channel is launching Cheers Rosé Hard Seltzer in late May 2021. The wine-based seltzer blends citrus and light strawberry flavors with champagne-style bubbles for a twist on your regular seltzer game. You’ll be able to grab a 4-count pack of Cheers Rosé Hard Seltzer nationwide for $16.
2. Sonic Hard Seltzer
Sonic Hard Seltzer is launching on May 1, 2021, in partnership with COOP Ale Works, featuring two variety packs of 12-ounce cans full of iconic drive-in flavors. All the sips have a 5% ABV, and they'll sell for between $15.99 to $17.99 per 12-pack. The first is a Tropical Hard Seltzer Variety Pack which features Ocean Water, Orange Pineapple, Mango Guava, and Melon Medley flavors. The second is the Citrus Variety Pack, which includes Cherry Limeade, Classic Lemonade, Lemon Berry, and Original Limeade sips. You’ll also be able to grab 12-count single-flavor packs of Cherry Limeade and Ocean Water.
3. White Claw Surge Hard Seltzer
Rolling out to stores as of mid-April, White Claw’s latest hard seltzer line, Surge, features 16-ounce single-serve cans with an 8% ABV. Available in two flavors — Blood Orange and Cranberry — you can snag a can for $2.99 at most retailers nationwide, as well as from online alcohol delivery services like Drizly or Instacart.
4. Spindrift Spiked Seltzer
Spindrift’s Spiked Seltzer is hitting the shelves in mid-April 2021 and will be available first in select stores in Boston, Los Angeles, and San Diego. It’s unclear if the company will extend the hard seltzer’s availability, but Spindrift hopes to do so and even has an online sign-up form on the Spindrift Spiked website. If it’s in your area, you’ll be able to grab 12-ounce 4% ABV cans in one of the four flavors: Mango, Lime, Pineapple, and Half and Half (a half-black tea half-lemon sip).
5. Truly Watermelon Lemonade Hard Seltzer
Truly launched a new Watermelon Lemonade Hard Seltzer flavor nationwide in April. You can get the new sip in Truly’s Lemonade Hard Seltzer Variety 12-count pack of 5% ABV cans for $14.99 depending on location. You can also grab it in a 24-count Truly Lemonade Variety Pack for $30. Other flavors in the packs include Original Lemonade, Strawberry Lemonade, and Mango Lemonade.
6. Kona Hard Seltzer
Kona Brewing Company previously launched its Kona Spiked Island Seltzer as a limited release in 16 states and Washington, D.C. in 2020, but it will officially launch nationwide in April 2021, per the brand. The Kona Hard Seltzer line includes four flavors: Tropical Punch, Strawberry Guava, Starfruit Lime, and Passionfruit Orange Guava. It has a 5% ABV and will be sold in a 6-count variety pack for between $7.99 and $9.99, as well as a 12-count variety pack for $14.99 to $16.99.
7. Topo Chico Hard Seltzer
Sparkling water brand Topo Chico will drop Topo Chico Hard Seltzer on Monday, March 29. Inspired by its fan-favorite seltzer water, Topo Chico’s Hard Seltzer features purified spiked sparkling water, natural flavors, and minerals with a 4.7% ABV. The boozy sip comes in four flavors — Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava, and Tropical Mango — and pricing will vary by location. You’ll be able to grab it as a 12-count variety pack, two 24-ounce single cans, or one 16-ounce single can in Texas, Oklahoma, Colorado, California, New Mexico, Oregon, Arizona, Georgia, and Florida. It will also be available in metro areas of Seattle, Vancouver, New York City, New Jersey, Boston, Cape Cod, Washington, D.C., and Chicago.
8. Mighty Swell
Austin-based spiked seltzer brand Mighty Swell launched a new Tropic Variety on March 29. It includes three new 5% ABV flavors — Mango Raspberry, Pineapple, and Blood Orange — plus the brand’s Grapefruit sip. Available in 23 states at retailers like H-E-B, Publix, Whole Foods, and more, you can get the new 12-count Tropic Variety Pack of 12-ounce slim cans for between $14.99 and $17.99. You can check its online store locator to find the Tropic pack near you.
9. Hornitos Hard Seltzer
Hornitos Hard Seltzer launched on March 22 in 25 U.S. states, and it will roll out to the rest of the United States in summer 2021. Available in Lime and Mango flavors, the Hornitos Hard Seltzer is made with a base of silver tequila that’s mixed with seltzer, and it has a 5% ABV. It comes in a four-pack of 12-ounce cans for $11.99.
10. Barefoot Hard Seltzer
In March 2021, Barefoot Wines added two new flavors to its hard seltzer that first launched in January 2020: Blueberry and Lemon and Watermelon and Lime. You can get the 4% ABV sips in Barefoot’s new 12-count Hard Seltzer Sun Perfect Favorites Variety Pack — which features its other flavors, Pineapple and Passionfruit and Strawberry and Guava — for $17.99 per pack at retailers nationwide.
11. Fruit Smash
New Belgium’s Fruit Smash Hard Seltzer officially launched in mid-March 2021, and it features three unique flavors made with real juice: Tropical Punch, Berry Blast, and Pink Lemonade. Available nationwide in 12-count packs of 4.7% ABV cans, you can grab the seltzer for between $14.99 to $15.99, depending on location. To find a retailer near you, check out its online locator.
12. Truly’s Extra Hard Seltzer
Truly launched its Truly Extra Hard Seltzer on March 8, 2021, after the brand released a small test of it in 2020, and it packs a punch. Available nationwide in single 8% ABV 16-ounce cans, you can get the Extra Hard Seltzer in two flavors: Black Raspberry and Peach Mango. The single can pricing will vary depending on location.
13. SOMA Hard Seltzer
SOMA Hard Seltzer launched nationwide in 32 states in March 2021, following its exclusive Northern California release in June 2020. It's the first hard seltzer line from California-based 21st Amendment Brewery, and its SOMA Hard Seltzer features four flavors: Watermelon, Black Cherry, Guava and Passionfruit, and Mango. The seltzer will sell in single-flavor 6-packs of a single flavor, as well as a 12-count variety pack. The variety packs will sell for around $15.99, but pricing will vary by location. The 12-ounce cans have a 4.6% ABV, and it's brewed in small batches for six months before it's ready to can, so expect a bold taste. Check here for sips near you.
14. AriZona Iced Tea Hard Seltzer
Heineken and Hornell Brewing Company, an affiliate of AriZona Beverages, launched the new AriZona SunRise Hard Seltzer in March 2021. The new sip features a splash of real fruit mixed with hard seltzer, and it has a 4.6% ABV.
It will be sold in 12-count variety packs and 19.2-ounce single-serve cans with similar pricing to other seltzers. You'll be able to sip on four AriZona juice flavors: Mucho Mango, Cherry Punch, Lemon, and Grapefruit.
15. Travis Scott's CACTI Agave Spiked Seltzer
Travis Scott's CACTI Agave Spiked Seltzer features 100% premium blue agave from Mexico and tequila instead of the typical malt liquor or vodka base of other hard seltzers. The sips launched on Monday, March 15, and they’ll be available in a 9-count variety pack of 12-ounce cans. The 7% ABV spiked seltzer is a result of a partnership with Anheuser-Busch, and it features three flavors: Lime, Pineapple, and Strawberry. You'll also be able to grab Lime and Pineapple in 16- and 25-ounce single cans.
16. Four Peaks Brewing Co. Sun Day Solar Seltzer
From Arizona-based Four Peaks Brewing Co. comes a new hard seltzer brand called Sun Day Solar Seltzer. Sun Day, which gets its name from the fact that the brewing process is powered by solar power, began rolling out to stores in Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Texas, and Utah in early March. The unique hard seltzer is sold in 12-ounce cans in four flavors: Lime, Grapefruit, Tropical, and Prickly Pear. You can get the 4% ABV sips in a 6-pack of the Lime flavor for $9.99 or a 12-pack variety pack for $19.99. Check here to see if it's sold in your area.
17. Leinenkugel’s Blood Orange Cranberry Spritzen
Leinenkugel’s new Blood Orange Cranberry Spritzen launched in March 2021. The latest addition to Leinenkugel’s Spritzen lineup, the sip has more of a beer vibe but includes a splash of non-alcoholic seltzer, so it offers up a similar bubbly vibe. With blood orange and a hint of ripe berry, you’ll get a subtle fruit flavor in its 4.2% ABV cans. It’s available nationwide in the Leinenkugel Variety Pack for around the same cost as hard seltzer, $14.99 to $15.99.
18. Alani Seltz
Alani Seltz hard seltzer, created by fitness influencer Katy Hearn and her business partner fitness influencer Haydn Schneider, launched exclusively at Kroger stores nationwide on Monday, March 1. The 5% ABV sips are sold in a 12-count pack of four flavors for $19.99, according to the brand, and will also be available at other Kroger brand stores. The packs include four summery flavors: Mimosa, Peach-Please, Frozen Lemonade, and Hawaiian Shaved Iced, and they shouldn’t taste overly sweet since they only have 1 gram of sugar per can.
19. Vizzy Hard Seltzer
Vizzy Hard Seltzer launched its Variety Pack 2 nationwide on Monday, March 1. The 12-count pack features 12-ounce slim cans in four fruity flavors: Blackberry Lemon, Papaya Passionfruit, Watermelon Strawberry, and Raspberry Tangerine. You can grab a pack of the Vitamin-C infused seltzers with 5% ABV for around $15.99 — check here for locations near you selling the sips.
20. Corona Hard Seltzer’s New Variety Pack
The new Corona Hard Seltzer Variety Pack 2 launched on March 1, according to the brand. The new packs feature four fruity flavors: Pineapple, Passionfruit, Raspberry, and Strawberry. The sips join the brand’s original pack, which launched in spring 2020. The brand’s second lineup of bubbly sips is sold in a 12-count pack of 12-ounce cans for the typical cost of other hard seltzers — between $14.99 and $18.99, depending on location.
21. Two Lane Hard Seltzer
Two Lane Hard Seltzer, which is a partnership between Constellation Brands and country singer Luke Bryan launched on March 1. Given its country roots, the 4.5% ABV hard seltzers come in southern-inspired flavors: Cherry Limeade, Peach Tea, Blueberry Lemonade, and Watermelon Punch. It’s only available in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia. If it’s available in your state, you can grab the 12-count variety packs in 12-ounce cans for $15.99 or 16-ounce single-serve cans of Cherry Limeade.
22. Luck Springs Hard Tea & Lemonade Seltzers
Austin, Texas-based Luck Springs started rolling out its Hard Tea and Lemonade seltzers in February 2021. The seltzers, which are made with real black tea and fruit juice are available in select states, including Texas, New York, Maryland, Virginia, Arizona, Oklahoma, Kansas, Missouri, Arkansas, New Jersey, and Connecticut. You can grab Luck Springs in a 12-count variety pack of 4% ABV cans featuring its four flavors — Peach Tea, Raspberry Tea, Lemonade, and Half and Half — for $17.99. You can also get a 6-count single-flavor pack of its Lemonade hard seltzer flavor for $9.99.
23. Truly’s Citrus Squeeze
Truly’s new Citrus Squeeze flavor is a mix of orange, lime, and grapefruit flavors in a single sip. The new spiked sip replaces Truly Orange in the 12-count Citrus Mix Variety Pack, which is available nationwide for between $14.99 and $18.99. The new flavor launched in late February 2021, and as of publication on March 15, there are no plans to release it as a single-flavor pack. You can find the Citrus Mix flavors near you with this locator.
24. Jose Cuervo Playamar Hard Seltzer
Jose Cuervo previously launched a limited release of its Playamar Hard Seltzer in fall 2020 with Lime and Grapefruit flavors. In February 2021, the company officially launched the tequila-based hard seltzer as a nationwide rollout with two new flavors: Mango and Black Cherry. The Playamar Hard Seltzer is sold in 4-count single-flavor packs of 12-ounce cans for $11.99. To find where it’s sold near you, check here.
25. Mike's Hard Lemonade Seltzer
Mike’s Hard Lemonade Seltzer launched nationwide in February 2021. Blending lemonade taste crafted from "three specialty lemon varietals" and bubbly hard seltzer, the citrus-forward sips have 1 gram of sugar and 5% ABV per can.
It's available in a 12-can variety pack of four flavors — Lemon, Strawberry, Mango, and Pineapple — for between $14.99 to $18.99. The flavors all balance out the lemonade flavor in their own unique way. You can use the locator here to find sips near you.
26. Austin Eastcider’s Mango Spiked Seltzer
Texas brewing company Austin Eastciders launched a new Mango Spiked Seltzer in early February 2021. Joining its other hard seltzer flavors, Peach and Apple, the Mango Spiked Seltzer features a fruity blend made with an apple cider base and real Colombian mango juice. The tropical blend also features peach and lemon notes and a fruit punch-like aroma. You can get a 6-pack for $9.99 at retailers that sell alcohol across the United States, as well as online from Drizly and Austin Eastcider’s website.
27. Sesh: Cocktail Meets Seltzer
Sesh: Cocktail Meets Seltzer launched in February 2021. The unique hard seltzers combine the light and refreshing carbonation of hard seltzer with the flavors of traditional cocktails, minus the excess sugar. The 6% ABV cans include four cocktail flavors: Gin & Tonic, Mojito, Moscow Mule, and Paloma. Available at retailers New York, New Jersey, Ohio, and Illinois, and through online orders that ship to 36 states, you can get Sesh in a 12-count variety pack of 12-ounce cans for around $18.99, as well as a 6-packs of single flavors for around $10.99
28. Bud Light Seltzer Lemonade
Bud Light Seltzer Lemonade launched on Monday, Jan. 18. The four citrusy flavors — Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, and Peach Lemonade — come in a 12-count variety pack of 12-ounce slim cans. They have a 5% ABV, and are made with real lemonade, cane sugar, and natural fruit flavors. Pricing varies by retailer, so it's best to check Bud Light's locator to find pricing near you.
29. Michelob Ultra Organic Seltzer
The Michelob Ultra Organic Seltzer launched nationwide in January 2021. With three unconventional flavors in the first Michelob Ultra Seltzer Pack (Cucumber Lime, Spicy Pineapple, and Peach Pear) and three more fruity flavors (Mango Apricot, Mixed Berry, and Citrus) in a later released pack, these six-time filtered sips are perfect if you want something on the less sweet side, since they all have zero sugar. They all have a 4% ABV and are sold in 12-count variety packs of 12-ounce cans, as well as 24-packs, and single 25-ounce cans. You can check the online locator here.
30. Truly's Iced Tea Hard Seltzer
Truly's Iced Tea Hard Seltzer launched on Jan. 6, and it's a blend of real brewed tea, hard seltzer, and sweet fruit flavors. It comes in afour - flavor 12-count variety pack — Lemon Tea, Raspberry Tea, Peach Tea, and Strawberry Tea — and sells for between $14.99 and $18.99. Like the rest of the brand's lineup, the boozy sips have a 5% ABV and contain 1 gram of sugar per can. To find them near you, check Truly's store locator.
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