If summer 2018 was the season of oversized pool floats, 2019 is definitely White Claw summer. People cannot stop raving about the refreshing hard seltzer. It quickly became a favorite for beach hangouts, backyard BBQs, rooftop happy hours, and pool parties. I definitely understand the hype; the first time I tried it, I immediately fell in love with it as well. However, great demand requires major supply. And as of right now, there seems to be a shortage, and naturally, there are a ton of tweets about the White Claw shortage that are filling up my feed.
According to CNN Business, White Claw's senior vice president of marketing stated the drink has "accelerated faster than anyone could have predicted." As a millennial myself, I know firsthand the minute millennials hop on a trend, they love it hard. Something else I know about millennials is that when something becomes an issue, you take your feels to Twitter.
One way to cope with the shortage of your favorite summer drink is to laugh about it with a tweet or two. So after you stock up on this hard seltzer as soon as possible for your end-of-summer party, you can at least know you're not alone with these tweets about the White Claw shortage. If anything, this is a good life lesson that when you love something, you should fully appreciate it while it's there... and also stock up like there's a zombie apocalypse right around the corner.
When you first heard about the White Claw shortage, you may have wanted to delete every single pic you posted about your love for White Claw. You thought for sure the evidence would lead back to you and you'd be outed as the reason for the shortage. (OK, maybe that's a tad dramatic and I'm totally kidding, but seriously though, we just need our White Claw.)
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