Swiftie Fandom
There is new Eras Tour merch for Taylor Swift's international shows in 2024.

Your Guide To Getting Taylor Swift Eras Tour Merch In 2024

Every tortured poet needs a blue crewneck.

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With the international leg of Taylor Swift’s Eras Tour kicking off on Feb. 7 in Tokyo, the quest for copping the viral blue crewneck has officially begun again. Basically, “look what you made me do” has a whole new meaning as Swifties in Japan are braving the winter weather to get their hands on merch like Eras Tour tees and hoodies.

In addition to waiting in lines almost as long as Swift’s 44-song setlist, heavy snowfall and winds are making it a struggle for fans like TikToker @weeenameco to pick up merch before their show.

To help with demand, Eras Tour merch trucks and stands have been opening up days before Swift takes the stage in each city. Going early is the best opportunity for Swifties to get exclusive Eras Tour merch before it sells out. And according to TikToker @jizellemaia, once an item, like the viral blue crewneck, sells out in your city, they are not restocking.

To give you an idea of how popular some Eras Tour merch is, the $65 blue Eras Tour sweatshirt was so popular that resellers were listing it for over $400 online. After everything fans have already had to deal with just trying to get tickets to The Eras Tour, there should be no bad blood getting merch as well. To avoid your day going down in flames, here’s how to make the most of your time at The Eras Tour, figure out which merch items are worth getting, and know what’s new in 2024.

You Can Usually Find Eras Tour Merch Days Before Your Show

TikTok

“Take advantage of early merch” is one of @jizellemaia’s top tips for the Eras Tour, as everything is only available while supplies last. Times may vary from city to city, so your best bet is to keep an eye on Twitter, TikTok, or your stadium’s website for any updates. The merch booth in Japan opened two days before the first show at the Tokyo Dome on Feb. 5.

Since Eras Tour merch is typically found outside the venue, you don’t need a ticket to the show in order to shop. Select items will also be available inside for ticket holders the day of the show, but not every booth may have what you’re looking for if supplies are running low. I attended the second show in Las Vegas, and the merch table I went to inside the stadium wasn’t carrying the blue crewneck or even the show poster that’s exclusive to each city.

International Eras Tour Prices Are Relatively The Same

TikTok

Before going to the Eras Tour merch truck or booth, here is a breakdown of the prices to see if it’s in your budget:

  • Hoodies — $75
  • Crewneck — $65
  • Quarter Zip Pullover — $65
  • Long Sleeve T-Shirt — $55
  • T-Shirts — $45
  • Tank — $40
  • Canvas Tapestry — $35
  • Bracelet — $35
  • Show Poster — $30
  • Tote Bag — $30
  • Water Bottle — $25
  • Glow Baton — $15
  • Towel — $17

While prices appear to be the same internationally as they were in the U.S., currency conversion could work in your favor here, depending on the country. For example, the blue crewneck was $65 in the U.S., but is closer to $64 in Japan. Saving a dollar is worth it when being a Swiftie is so expensive.

The International Leg Has New Eras Tour Merch

@taylanaevermore/X

While most of the Eras Tour merch for 2024 looks to be about the same — minus the change in city names and year — there are a few new items that Swifties peeped in @weeenameco’s TikTok. The first is a brand-new Eras Tour tote bag for around $27 — cheaper than the previous $30 one. Instead of a black tote bag with a colorful Eras Tour logo and the names of the U.S. tour cities, this international version is cream with a black logo on the front and the international cities on the back.

The second new item is a $17 Eras Tour towel that one fan on X, formerly Twitter, has already said they need “so bad.” It appears to be thin, so it’s not something you’d want to take with you to lounge on at the beach. Since these shows are taking place in the winter rather than the summer, it looks like the tie-dye tank has been removed as well, along with the white Eras Tour tee.

While it was possible to shop plenty of cute Eras Tour merch online last year, Swift’s online store is just in its The Tortured Poets Department era right now. So, going to the venue early is your best bet for getting Eras Tour merch. You could also look for Eras Tour crewneck dupes on Etsy, if you’d rather shop from your cozy, warm couch at home. Since anyone can go to these merch stands and most of these items have been available for almost a year, it kind of takes away the exclusivity anyway.

This slight fade is related to the product’s distressed, vintage look.

Also, Swifties have expressed their disappointment in the quality of the merch before. One specific design, featuring photos of Swift from different phases of her career on items like the aforementioned tote bag, has been known to fade. Swift’s team has come out saying this is an intentional style choice. “This slight fade is related to the product’s distressed, vintage look,” read a statement on Swift’s official online store.

Their statement also called out how fans should care for the items post-purchase, adding, “Please also note it is important to follow product care instructions as listed on the product label when washing and drying your items, to best protect and maintain the product’s look and feel.”

Ultimately, if you just want something to say, “I was there,” finding some of the less popular tour-exclusive items like the water bottle are much easier the day of your show. When I went to the Eras Tour, I only waited about 20 minutes at a booth right past security and was able to get the water bottle, baton, and shirt I wanted. Another booth around the corner had a much shorter line with the tote bag and show poster. There was also a main merch table right inside the stadium that still had everything.

Tips For Getting The Eras Tour Merch You Really Want

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If popular merch items are a priority for you, I recommend showing up early when doors open and trying to get to the main table inside ASAP rather than waiting hours for the truck or booth outside. You can avoid some of the cold weather by going inside the venue, but remember to bring Eras Tour essentials with you if you do plan to camp out.

For anyone waiting for the merch outside, try to show up as early as possible to give yourself the best chance of getting what you want before it sells out. Be sure to check the inventory before stepping in line as well. They tend to run out of certain sizes early, and you don’t want to get to the front only to realize they don’t have what you need anymore.

If you do get the wrong size and you find another merch table that has the right one, Jordan Walker (@fairytaleswift) told Elite Daily that it’s possible to exchange. “We went to another [table] and they simply swapped sizes, so that was great,” she shared. Just give yourself plenty of time before the show to get all the merch you want. Swift’s set has been starting around 8 p.m., so you have from doors open till then to make all the purchases you need.

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