As the COVID-19 pandemic continues to wreak havoc, hundreds of thousands of people are feeling the effects and altering their daily routines in accordance with guidance from public health officials. While everyone grapples with the uncertainty of what's to come, many companies are taking action now to provide relief to their employees, their communities, and all those affected by the novel coronavirus. Several fashion and beauty brands are giving back during the coronavirus when you shop online.
On March 11, the World Health Organization (WHO) categorized COVID-19 as a pandemic, and as of March 17, the CDC reports that there have been 75 deaths and over 4,000 confirmed cases of the virus in the U.S. In response to the virus' growing spread, major U.S. cities, such as New York and Los Angeles, have closed their schools, bars, gyms, and other non-essential stores. With retailers shutting their doors and experts encouraging social distancing, online shopping is a seemingly reasonable alternative to shopping in-store.
Of course, it's important now more than ever to be mindful of your purchases, even online, like avoiding stockpiling, bundling purchases if you can (instead of spreading out several), and limiting your purchases to things you need. If you do plan to shop online, consider the following beauty and fashion brands who are offering charitable initiatives for those impacted by COVID-19.
Kendra Scott will be donating 50% of the proceeds from their Everlyne Bracelets to Feeding America's COVID-19 Response Fund, a foundation established to assist food banks across the country. To kick off their charitable campaign, Kendra Scott donated 500,000 meals to those in need on March 16.
In addition to closing their retail locations until further notice, all of Aritzia's profits throughout the COVID-19 pandemic will be donated to the Aritzia Community Relief Fund, a company-organized initiative to support Aritzia employees and their families.
On Monday, March 16, Chillhouse announced 30% of the proceeds from gift card sales will go toward a company pool to support their retail team until they reopen. As an additional incentive, Chillhouse is offering 10% off discount on all gift cards.
Stoney Clover Lane
The colorful and customizable accessories brand Stoney Clover Lane, will be donating 10% of their online sales to Baby2Baby, an organization that provides children with basic necessities nationwide. The campaign will last until March 20.
In light of the recent COVID-19 pandemic, on March 17, HIKI, a new bodycare brand, announced they will be giving away their products for free in exchange for people spreading kindness and compassion on social media. As a way of showing their support and gratitude, HIKI will give two free products to any interested healthcare and medical facility workers.
To support youth who have been affected by COVID-19, KROST, a socially-conscious streetwear brand, will donate 50% of the proceeds from their "Support Each Other" micro corduroy cap to Food Bank for New York City.
The Body Shop
The Body Shop donated 30,000 units of cleansing products to North American shelters and senior communities to help during the COVID-19 pandemic. In addition to closing their retail locations until at least March 27, the brand announced all its employees will receive full pay for their scheduled hours and receive free sanitization products for themselves and their families.
Contemporary jewelry brand Liven Co. will donate 10% of all online proceeds to the Direct Relief Organization, a charity that works toward providing healthcare professionals with protective equipment and other essential medical items.
Love Classic will be donating 10% of all purchases to a charity of the shopper’s choice. All available charities to pick from, including Feeding America, Goods 360, and No Kid Hungry, are dedicated to providing aid during the coronavirus
On Friday, March 27, OOFOS, a recovery footwear company, will donate 1,000 pairs of shoes to nurses and medical professionals across the country. Additionally, nurses and medical professional will receive special offers and benefits both on the OOFOS site and in any retail location that sells OOFOS shoes.
Hospital Beauty Donations
Cheryl Wischhover, Kristina Rodulfo, Kathleen Hou, and Caroline Moss recently began an impressive initiative to connect beauty brands with hospital workers and teams in need of beauty products — cleansers, lotions, balms, toiletries, sunscreen, etc. — that are crucial for the long nights, to combat the effects of wearing personal protective equipment day in and day out, and to feel protected.
Since starting, the team has coordinated the donation of more than 31,000 beauty products (and counting!) to the much-deserving medical teams on the front lines of COVID-19, with the help of so many generous brands. Those brands able to donate much-needed products to hospital employees should email HospitalBeautyDonations@gmail.com to learn more about coordinating a donation.
We'll continue to update this list as information on more brands' initiatives becomes available.
If you think you’re showing symptoms of coronavirus, which include fever, shortness of breath, and cough, call your doctor before going to get tested. If you’re anxious about the virus’s spread in your community, visit the CDC for up-to-date information and resources, or seek out mental health support. You can find all Elite Daily's coverage of coronavirus here.