It's common courtesy to skip the white if you're attending someone's wedding. Of course, this tradition seems contingent on the bride herself choosing to wear eggshell, whipped cream, vanilla, or any other baking-themed shade on her special day. This brings up the time-honored question — do brides have to wear white at all? From Beyonce's mouth to your ears: "Girls run the world" — and surely that can happen in any color under the sun.
In 2010, David's Bridal, one of America's biggest wedding dress companies, hit the market with multicolored wedding dresses. In 2014, Michele Von Plato, their senior vice president for design shared that since 2010, multicolored gown sales have doubled every year. Contemporary celebs like Mandy Moore, Jessica Biel and Kaley Cuoco all rocked pink when they got hitched, joining the ranks of vintage faves like Elizabeth Taylor and Tina Turner, who both rocked rainbow styles when they tied the knot. From beach weddings to not wanting to match your bride, there are endless reasons why a bride might choose to opt out of wearing white.
I spoke with nine brides who rocked different colors on their special day about why they opted out of white.