Over the past few days, there's been an influx of Coke and cleavage clogging up our social media feeds as people flash their cans for the #HoldACokeWithYourBoobsChallenge.
There's been a lot of controversy surrounding this trend, and it turns out the hashtag trend started as a distasteful joke.
Many people, including 32-year-old Aimee Fletcher, are outraged by this challenge and feel sexualizing breast cancer with this challenge is beyond disrespectful. Fletcher was diagnosed with breast cancer a year ago.
She first came across the challenge after attending a funeral for a friend she lost to this awful disease. Now she's "sick" of the "games" and wants people to know the truth about breast cancer.
Fletcher responded to the #HoldACokeWithYourBoobsChallenge by posting her own picture that shows the scars from her double mastectomy.