Last summer, the Ice Bucket Challenge took over our social media feeds as people spread the word about ALS research with viral videos and nominations.
However, if you're not a fan of dumping freezing cold water over your head, don't worry, you can get in on the Internet's latest charitable craze without joining the Polar Bear Club.
All you need is a can of soda and some boobs.
Yes, you heard me correctly.
The #HoldACokeWithYourBoobsChallenge is the hottest new trend to take over Instagram. People from around the world are clutching cans of Coke with cleavage, and it's all for a good cause.
The challenge was created by an adult entertainment talent-scouting agency, Elite Talent Referral, with the hope its head-turning campaign would raise awareness about breast cancer and remind ladies how important it is to self-examine their bosoms for strange bumps and get medical checkups regularly.
Take a look at the photos below to see this new breast cancer awareness trend.
Forget the Ice Bucket Challenge.
"Hold A Coke With Your Boobs Challenge" is the newest trend taking over social media.
As you might have guessed, this challenge involves sticking a can of coke in your cleavage.
It's for a good cause, of course!
The challenge was created by adult entertainment talent-scouting agency Elite Talent Referral.