The 'Hold A Coke With Your Boobs' Challenge Is Actually A Huge Hoax
Yesterday, we introduced you to the #HoldACokeWithYourBoobsChallenge.
If you somehow missed this, let me fill you in.
The challenge basically asked people to post pictures on Instagram with cans of Coke in-between their boobs, allegedly to raise money for breast cancer research.
But apparently, people have been flashing their cans for no reason. This provocative challenge was all just a hoax.
It turns out the challenge was created by entertainment scout Danny Frost and model Gemma Jaxx. They started the hashtag to poke fun at other popular charity campaigns like the ALS Ice Bucket Challenge.
Furthermore, Breast Cancer Research Foundation told Esquire magazine it does not support this challenge or plan on accepting any donations from it.
Although originally intended to be a joke, the challenge gained a lot of popularity on social media. Check out some of the posts below.