It's been a tough year for Ivanka Trump's clothing and accessory brand, but it hasn't stopped her from finding a new home for her wares. Ivanka Trump's opening a store in Trump Tower later this year, CNN reports. Though an exact date isn't listed, it's set to open sometime this fall.
After all the bad press that the brand has been swallowed by for the last year, the idea of seeing a physical store resurrected might seem unreal. Or at the very least, unlikely. Trump, President Donald Trump's daughter, took a formal leave of absence from her company in January, according to CNN.
Viral movements like #GrabYourWallet have been for months encouraging shoppers to boycott Trump products by keeping detailed records of retailers that sell them. In response, some stores, such as Nordstrom and Neiman Marcus, discontinued stocking those products on the shelves.
In April, Business of Fashion reported that customer reactions Trump products had been negative, with one customer even spitting on a blouse. Also that month, some shady news was revealed that Trump's products were being sold under a different label in discount retailers.
This news also comes after it was revealed in June that some of the brand's products are made in less than favorable conditions. In fact, the worker conditions of a Trump shoe factory in China were so bad that it was on being investigated by China Labor Watch. In light of this, the president's daughter has been experiencing considerable backlash.
This is not the first time her brand will have her wares on display on the streets of New York. Vanity Fair reports that Trump's jewelry line was housed for four years in a storefront on Madison Avenue, and her flagship store was located on Mercer Street in SoHo from November 2011 to October 2015. The opening of the store, reporter Rachel Tashjian wrote, was a
[A] Champagne-fueled bash populated by a veritable “who's….who?” B-list models from Australia and Brazil.
Anyone who missed the stores' short lifespans then will have their second chance to pay her new store a visit this fall at her father's eponymous tower. Even if just to see what it would be like, in 2017, it might be worth the trip.