Taylor Adorned The “Bejeweled” MV With A “Psychotic” Amount Of Easter Eggs

On Oct. 25, Taylor Swift surprised fans by dropping her “Bejeweled” music video, which puts an interesting twist on the fairytale classic Cinderella. As always, fans dissected the video for hidden details, and what they found was, well, a cornucopia of sparkly secret messages.

While on The Tonight Show on Oct. 25, Swift told host Jimmy Fallon that her “Bejeweled” music video has a “psychotic amount” of easter eggs. In fact, the star said she had to create a PDF file for all the easter eggs in her video in order to keep track of them all.

“Bejeweled,” is the second music video from Swift’s new album, Midnights. Following the “Anti-Hero” music video, “Bejeweled” stars Swift as Cinderella and features the Haim sisters Danielle, Este, and Alana as her evil stepsisters, while Laura Dern plays their evil stepmother. Jack Antonoff, Dita Von Teese, and Pat McGrath all make impressive cameos too.

As for those many easter eggs, well they start at the beginning of the music video. Fans first noted that an orchestra version of “Enchanted” kicks off the video. The track is from Swift’s third studio album, Speak Now, which she dropped in October 2010. This is just the first of many Speak Now references in the video.

In fact, Dern appeared to make another Speak Now reference by telling Swift, who is cleaning one of her sister’s vomit off the floorboards, to “speak not.”

Dern also told Swift that she’s been “exiled,” which is why she couldn’t go to the talent competition at the Prince’s castle that her stepsisters were gleefully boasting about attending. One fan thought Dern’s word choice could have been a nod toward Swift’s song “Exile,” which is featured on her eighth studio album, Folklore. Could it mean that “Bejeweled” and “Exile” are connected? More on that question in a moment.

Danielle Haim then calls Swift a “snake,” which is most notably an easter egg toward her Reputation era when Swift began using snake imagery after Kim Kardashian labeled her a snake amid their feud in 2016.

When the Haim sisters leave Swift to attend the talent show, they sing “Hangover Song.” This is a funny reference to a TikTok the trio posted in March of a made-up song about getting, well, hungover.

After the sisters left, Swift smirked at the camera and began planning her escape to the talent show. At one point, she looked over to the left to a portrait on the wall. Did you catch who it was? It was Antonoff, Swift’s long-time collaborator.

A magical watch then appeared out of thin air. When Swift opened it, the phrase “exile ends” is legible on the face of the watch emblazoned with the number two on the bottom.

One fan pointed out that the image could represent that in two weeks, Swift will be legally allowed to record her Reputation album, meaning she’s almost out of “exile.”

This comes three years after Scooter Braun acquired Big Machine Records in 2019, which owns the masters to Swift’s first six albums. According to Rolling Stone, Swift isn’t legally allowed to record her albums until five years after their release.

Since Reputation marked Swift’s last release with Big Machine Records, that means once its five-year anniversary arrives on Nov. 10, she’ll officially have the right to re-record all her previous albums under the label.

Okay, there are still more ester eggs to go. When Swift enters an elevator while sneaking out of the house, she could be seen wearing a sparkly black cloak. This reminded fans of the cloak she wore in her “Willow” music video.

Swift first leaves the elevator to walk through a jewel forest, dropping her cloak and collecting various bedazzled accessories along the way before re-entering the elevator and getting off at a different floor. She then emerges again in a white, sparkly lingerie set. This transformation could symbolize the star putting her forest-themed indie era on Folklore and Evermore behind her and transitioning back to pop music with Midnights.

The most exciting part of the music video came when Swift appeared to tease she would be releasing a re-recorded version of her Speak Now album next. While in the elevator, Swift clicked the purple button for the third floor. Considering Speak Now was Swift’s third album and its artwork featured the singer in a purple dress, fans crossed their fingers hoping the record would make a comeback.

A fan also noticed the button for the 13th floor was purple, too. Since Swift’s next album would technically be her 13th if you include her re-releases, then the color could also tease that her next release will be Speak Now (Taylor’s Version).

At the end of the music video, Swift won the talent competition and was crowned Miss Bejeweled. The honorific title could be a callback to her “Junior Jewels” T-shirt from her “You Belong With Me” music video. The track was featured on Swift’s second album, Fearless, which dropped in March 2009.

Swift hid one more reference to Speak Now in the video. The final scene featured an instrumental version of Swift’s track from the album “Long Live.”

As if that wasn’t enough, Swift dropped her “Bejeweled” music video on the 12-year anniversary of Speak Now. The album came out on Oct. 25, 2010.

Think you can spot even more easter eggs? Then watch the “Bejeweled” music video for yourself below.