Kylie Jenner Tried To Trademark Her Name But Another Famous Kylie Won’t Let Her

by Eitan Levine

Kylie: 1. Kylie: 0.

I don't have any numbers to back this up or even know that much about the cosmetic industry, but I can tell you this with absolute certainty: Kylie Jenner's Lip Kits were the biggest thing to happen to makeup since the time women across American figured out they could just walk into Sephora, put on as much stuff as possible and then leave without paying.

In fact, her biggest problem for months when the product released wasn't finding traction for the brand, it was that she couldn't keep enough of those kits in stock.

Another problem, according to an old Snapchat she took after releasing one of her new colors, was Google Analytics wasn't able to deal with the traffic coming to Kylie's site.

Both problems have since been fixed, and Kylie's Lip Kits continue to, I assume, bring in an unfathomable amount of money for the youngest Kore Kardashian family member.

What Kylie now has to deal with, though, is the legal issues pertaining to her brand.

Global News is reporting Kylie Jenner lost her battle with Kylie Minogue to trademark "Kylie" for her own cosmetic and fashion lines.

Yeah, THIS Kylie Minogue.

Back in 2014, Jenner filed a US trademark application to assume legal ownership over the term "Kylie" for advertising reasons.

Shortly after, KDB, an Australian company who reps Minogue, filed a notice of opposition against the trademark application.

The claim states having Kylie Jenner own the trademark to "Kylie" will not only confuse the public but it could mitigate the weight of Minogue's brand.


KDB pointed out Minogue already owned the trademark rights to "Kylie" for music and entertainment purposes. She has also owned the web domain Kylie.com since 1996.

Things reportedly got personal during the legal proceedings surrounding the trademark case.

KDB allegedly referred to Jenner as a “secondary reality television personality” whose posts are “photographic exhibitionism" and have “drawn criticism from, e.g., the Disability Rights and African-American communities.”

Though they didn't specify in the documents, I'm assuming they're referring to this fun lil' nugget from 2015.

TL;DR: Unlike Highlander, there can be multiple Kylies.

Citations: Kylie Minogue Wins Legal Battle Against Kylie Jenner Over Trademark of Shared Name Report (People)