Kim Kardashian West is officially launching her own makeup line, available for purchase starting June 21 via KKWBeauty.com.
She just announced the line, its availability, and the website on her Instagram today. It will reportedly be called KKW Beauty, and can be found on Instagram @KKWBeauty.
What we know about the line so far, according to PopSugar, is that the makeup will take a page from Kim's personal look that features strong brows, contouring, and nude lips.
She recently collaborated with Kylie Jenner on a line of nude lipsticks for Kylie Cosmetics.
Fans of Kim (and her family) are already reacting to the news.
I don't know about you, but I'm willing to bet Kim Kardashian's makeup line is going to be straight-up good. Say what you want about Kim, but the woman is a mogul who knows what she's doing. And she knows makeup. It was only a matter of time before she dove into the beauty world solo.
I'm honestly surprised she hasn't come out with her own personal beauty line before this. (All of her beauty products up until now have been product lines she created with Kourtney and Khloé via the Kardashian Beauty line.)
As of right now, it looks like KKW Beauty will only be available on the KKW Beauty website. If Kim's taking page from Kylie's book, she won't make her line available for purchase at beauty stores like Ulta and Sephora, although Kardashian Beauty is available there.
Nope, this is probably going to be a strictly Kim K thing. And I'm guessing it's probably going to be as popular as Kylie's lip kits.
Some people think she's just joining the makeup line bandwagon, though.
But honestly, I've always preferred Kim's makeup look to all of the other Kylie Cosmetics products. Nude lips are the way to go, fam.
So as much as it pains me to continue to admit that Kim Kardashian has officially converted me into a fan (NOT THE BIGGEST, just, like, a person who appreciates the shade she throws), I am probably going to buy literally everything she's selling.