Remember when Instagram Stories first happened and no one understood why? Well, we've all jumped on board and now it's time to ring in the first anniversary of the feature. To celebrate, Instagram released new sticker selfies, custom geolocation, and their list of most watched Instagram Stories. It's not what I was expecting. Like, at all. J Balvin has most viewed Instagram story in the United States and BEYONCÉ ISN'T EVEN IN THE TOP TEN.
No, it's fine. I'm OK.
For the uninitiated, here's the skinny on J Balvin. He is a Colombian singer, has a little over 18 million followers on Instagram, and his song "Mi Gente" hit the number one spot on Spotify's Global Top 50 on August 2.
I will be jamming to this the rest of the summer. This guy definitely has a large following of dedicated fans, so it's no surprise his Instagram Story is watched a ton. The unexpected part is that the number of times an Instagram Story is watched does not seem to depend on the amount of followers.
Selena Gomez is the most-followed person on Instagram with 124 million digital groupies, but did not make the most-watched list. Other big names like Beyoncé (105 million followers), Taylor Swift (102 million followers), and Kim Kardashian (102 million followers) also didn't make the cut.
T. Swift and Beyoncé don't post on their Stories too often, so I kind of get that. However, I was surprised about Kim K since she's always promoting her KKW beauty line and Kids Supply clothing. Even Kylie Jenner, with her frequent posting and 96.2 million followers, didn't make the list.
Who the heck did? I'm glad you asked. Here's the list:
1. J Balvin 2. The Fat Jewish 3. Lele Pons 4. Emily Ratajkowski 5. Chloë Grace Moretz 6. Chiara Ferragni 7. Bella Hadid 8. Shay Mitchell 9. Candice Swanepoel 10. Nick Jonas
I follow about half of these people, guess I better get with the times. Lucy Hale, Amanda Cerny, Hailey Baldwin, Ashley Benson, and Meek Mill trailed closely behind. With only three men in the top 10, it seems like women rule in the Instagram Story world.
It should be noted that this is just in the United States. When Instagram looked on a wider scope around the world, many international stars controlled the list. The top three locations where Instagram Stories are most watched are Jakarta, Indonesia, São Paulo, Brazil, and New York, New York.
Well, there's everything you wanted to know (and maybe didn't want to know) about Instagram Stories. If anything, these are fun facts you can share with friends during awkward silences. You're welcome.