Cathrine Wessel

Gigi Hadid's New Reebok Photos Prove Strength Is Her Sexiest Asset


It's not enough to be a supermodel with a thin, tall body and the skin of a baby angel.

These days, models are social media-posting, workout-busting mavens. The pressure to be everything at once builds up, which is why fashion isn't a job for the faint-hearted (or those who need eight hours of sleep).

It girl Gigi Hadid is tackling that very issue in her new gig as the face of athletics brand Reebok.

Yes, the same brand that makes your dad's favorite lawn-mowing sneakers is now catering to the young and sweaty.

Cathrine Wessel

Taking up Ronda Rousey's mantle, Hadid helms the second phase of Reebok's #PerfectNever campaign. In the photos, she sweats and boxes with the focus of a young (admittedly feminine) Rocky Balboa.

Hadid's message is simple: Don't just work out for your bod. Do it for your stress, self-confidence and social circle. It's a life change, one that can be even cheaper than therapy.

Cathrine Wessel

In a press release, Hadid said,

Frustrating project at work? PMS you can't shake? Hit the gym, and then a hit a punching bag. It'll do wonders for your mental health, all while burning calories.

Cathrine Wessel

Hadid should know, after all. Before she was a member of the Insta-model elite, she competed in both horseback riding and volleyball. The woman doesn't have a non-competitive bone in her beautiful, muscular body.

Cathrine Wessel

But according to Hadid, you can find peace by focusing on improvement instead of perfection.

She further explained the #PerfectNever movement in an Instagram caption, saying,

Preach, you dewy unicorn.

In any case, landing Hadid is Reebok's smartest move in years. Athletic brand Puma already locked down Rihanna, Cara Delevingne and Kylie Jenner, while Adidas has Karlie Kloss.

Enlisting an influencer is practically mandatory.

Cathrine Wessel

Besides, who better to make you forget your father's grass-stained sneakers than Hadid, who practically oozes sex appeal? Hadid is the right face to bring Reebok into an era of female empowerment.

Now, how exactly do I get her abs?