New Bill Looks To Drastically Reduce How Much Fashion Ads Are Photoshopped
In an effort to protect impressionable youth from toxic (not to mention unattainable) images of beauty, two lawmakers have co-sponsored a bill that would make misleading, Photoshopped pictures illegal.
The bill, called the "Truth in Advertising Act" and introduced by Reps. Ileana Ros-Lehtinen (R-Fla.) and Lois Capps (D-Calif.), would mandate the Federal Trade Commission to report on any "materially change [in] the physical characteristics of the faces and bodies of the individuals depicted," and would also require the regulatory body to work with health and business experts to establish a set of standardized, safe practices when it comes to altering images.
Capps said the legislation, which seeks to reduce the amount of Photoshopped images that are out there on the market, are negatively impacting young people, especially girls.
"Just as with cigarette ads in the past, fashion ads portray a twisted, ideal image for young women. And they’re vulnerable. As sales go up, body image and confidence drops."
Opponents of the bill have asserted that Photoshopping in certain industries has become a normal standard, but this argument fails to consider the ethical implications of doctoring images so much that it totally skews a normal body.