Although many men choose to shear their hair off completely or slick it back (thanks, Scott Disick), a man with a stylish 'do is one of my very favorite things. In fact, I know guys who score dates solely based on the quality of their hair, from texture to shape. And I understand why.
Men who've caught on to the fact that we're eyeballing hair are seeking new ways to up their follicle game. Following a movement which seems to have picked up initial popularity in South Korea, guys are heading to salons for a bouncy upgrade.
In our countless hours hunting down style trends on Instagram, we’ve come across a budding masculine hair trend that requires an actual trip to the salon.
Following the success of buns and braids, the #ManPerm is ready for its time in the Instagram spotlight.
Like their mothers and over-perfumed aunts, some modern men are seeking out the perm.
The short, “permanent wave,” uses curlers and chemicals to set a wavy style that’ll hold with virtually no work.
The #ManPerm lasts for many weeks.
Men wake up, run their fingers through tousled curls and get to work.
There’s no need for time-intensive pomade or gel.
Guys love a style that looks just as good after a weekend of binge drinking Miller High Life as it does during a morning meeting.
Earlier this summer, BuzzFeed released a comedy video wondering what might happen if modern guys embraced the artificial wave.
Although they posited the idea as a humorous throwback to the perm-heavy 90s, it’s clear many men take the perm seriously.
In our opinion, it's more Bradley Cooper in "Silver Linings Playbook" than "American Hustle."