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Cash King: LeBron James Signs A Lifetime Endorsement Deal With Nike


LeBron James just prolonged his relationship with Nike for good by signing a lifetime contract with the sports apparel company.

The deal is the largest for a single athlete in the company's history, a source told ESPN's Darren Rovell. And while the specific numbers have not been confirmed, a source told Rovell the deal easily eclipses Kevin Durant's 10-year, $300 million pact with Nike.

In a statement, the company said,

This latest announcement comes less than a week after James sealed another lucrative deal with Warner Bros.

Furthermore, the deal with Nike was managed by the same man who helped seal the $3 billion acquisition of Beats by Dre, which handed James a $30 million windfall.

Clearly, James is doing something right in the boardroom.

Citations: LeBron James signs lifetime Nike deal (ESPN)