A mattress company that released a video promoting a 'Twin Tower' sale has shut down its store indefinitely.
In an announcement on Miracle Mattress's Facebook page, Mike Bonnano, the owner, said the company would also be "silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance."
The video caused a huge stir on Facebook, as the owner's daughter, Cherise Bonnano, plugged a sale before pushing over two men and two stacks of mattresses.
People are saying the worst bit is the Bonnano's final comment as the men lay groaning on the floor. She says, "we will never forget."
The video was quickly deleted from the site, but one user filmed it and posted the video on YouTube. In less than two days, the clip has racked up more than 4.5 million views.
One user commented on the company's Facebook page:
The thing that was the most offensive was the last comment your daughter made in the video. That will resonate with people for a long time.
After quickly removing the commercial, Mike Bonnano, owner of Miracle Mattress and father of Cherise, posted a letter of apology to the Facebook page.
In the letter, he apologizes for the video and acknowledges it's "an affront to the men and women who lost their lives on 9/11." He also says he will "hold [his] employees accountable for this serious lapse of decency."
There's no mention of the fact that the prime offender was his daughter.
Obviously, the apology was not enough.
One Facebook user commented:
The girl in the video is the owner's DAUGHTER! STOP with the BS apologies, they are just as pathetic and tasteless as the ad was! Do yourself a favor and close your doors. You're DONE!
A few hours later, Bonnano gave in and announced that the store would be closed forever. He promised to highlight the measures taken against the employees who were responsible.
You may not be able to choose your family, but you can definitely fire your employees.