On July 9, 2013, BTS officially named their fans ARMY. To celebrate the upcoming seven-year anniversary of that iconic day, BTS collaborated with Samsung to release a special BTS-themed phone and ear buds set. When fans first saw the products came in the group's signature purple color, they immediately fell in love. But as pricey as buying a brand new phone for BTS, BTS' Galaxy S20+ phone unboxing video only has ARMYs considering taking the plunge even more.
On June 15, Samsung first unveiled its new Galaxy S20+ BTS edition phone and Galaxy Buds+ BTS edition. Fans were in awe of the products' matte purple casing that featured the group's logo. To anyone outside the BTS fandom, the color may not mean much, but to ARMYs, it means everything, because it references BTS' iconic "I purple you" line, which is the group's way of saying "I love you" to fans to thank them for their support.
When the products became available for pre-order on June 19, fans immediately sold them out on BTS' fan merchandise app, Weverse Shop in in South Korea.
The products will officially become available on July 9 to commemorate the anniversary of BTS' fans being dubbed ARMY. If you haven't ordered yours yet and want to, don't worry, because there's likely still a chance for you to purchase once the official launch date comes around. If you haven't decided whether to get the phone, ear buds, or both yet (which is fair since it's definitely not a cheap purchase), maybe BTS' unboxing video will help you make your final decision.
In the clip, the guys marvel at every detail about the new tech. For example, Jimin noticed how the box the phone comes in has exactly seven hearts. The number is special not only because BTS has seven members, but also because 2020 marks the group's seven-year anniversary since debuting in 2013.
After appreciating its packaging, the guys gush over the phone and ear buds' individual designs, which they called very "pretty" and "amazing." They also got really excited when they realized the products came with collectible photo cards.
Watch BTS' unboxing video below.
There you have it, ARMY. The phone and ear buds have officially been approved by the BTS members themselves. Judging by their glowing reviews, the products are even better-looking in person. If the Galaxy S20+ is something you can afford to splurge on, according to BTS, you won't regret the splurge.