Beyonce & JAY-Z's Fashion In "Family Feud" Has A Deeper Meaning Than You Think

Ad failed to load

JAY-Z’s 4:44 album, which he released earlier this year, is, in part, a sonic admittance of his marital infidelity. And today, he released the music video for one of its most revelatory tracks featuring none other than his wife, Queen Bey, herself. Beyonce & JAY-Z's fashion in “Family Feud” are such integral parts of the video’s overall symbolism that they more than deserve an analysis of their own as it relates to the project as a whole. Whoever thinks that fashion is simply a trivial and materialistic industry is sorely mistaken — clothing has the power to relay messages, ideas, and themes in brilliantly nuanced ways, while also contributing elements of gorgeous visual artistry. If you watched any of the videos for Beyonce’s Lemonade album, on which she calls JAY-Z out for cheating, then you know what I’m talking about.

When Lemonade dropped in 2016, people immediately concluded that the song “Sorry,” which mentions the now-famous “Becky with the good hair,” revealed that JAY-Z had cheated on Beyoncé. “They sneaking out the back door/ He only want me when I'm not there/ He better call Becky with the good hair,” she sings. (You’ll probably remember the rumours that were swirling after the album’s release that accused Rachel Roy of being Becky.)

And once 4:44 was released, it became pretty clear that their assumptions were right. In the title track, “4:44,” JAY-Z raps “What good is a ménage à trois when you have a soulmate / You risked that for Blue?” As if that weren’t incriminating enough, he references his infidelities again in “Family Feud,” saying, "Yeah, I'll f--- up a good thing if you let me/Let me alone, Becky," which is clearly a direct response to “Sorry.” Since 4:44’s release, Jay-Z has also directly confirmed in various interviews that he cheated on Beyoncé, subsequently crushing any remaining faith I had in true love. Why, Jay, why?!

Ad failed to load

Taking all of this into account, I knew that the video for “Family Feud,” which was teased in a clip by Tidal yesterday, would be pretty epic. It just dropped on TIDAL (they're running a free holiday promotion, so you can watch it now at no cost!) and it's a must-see, in more ways than one. After a lengthy scripted intro that felt like a mini movie and featured some of the most badass actresses around (more on that in a separate post), the music portion of the video begins with JAY-Z and Blue Ivy walking down the aisle of what appears to be a Catholic church. Blue is dressed in a white dress, which symbolizes innocence and purity, while JAY-Z wears a black suit with a white undershirt, which could represent a struggle between good and evil, right and wrong within him.


JAY-Z sits Blue down in a pew, and continues to walk down the aisle, before Beyoncé comes into view. She at the front of the church high up on the pulpit, looking down at JAY-Z as he walks towards her. She is dressed in all-black, which also represents mourning and could symbolize the death of the upholding of the holy vows that she and Jay took with one another. Although the pair have remained together despite the infidelity, JAY-Z did not uphold his vows to remain faithful to her. Beyoncé is also wearing a clerical headdress that appears to be a greatly exaggerated klobuk, which is worn by Catholic Bishops, monks, and hieromonks (a monk who is also a priest). It’s as if she is looking down upon him and judging him for his wrongdoings.

Ad failed to load

The video then cuts to JAY-Z in a confessional booth, with Beyoncé sitting on the priest’s side. In the confessional, she wears a black dress with enormous white sleeves that cause her to appear larger than life and almost look like angel wings. Angels are obviously good, heavenly creatures, so the reference would be fitting, if intentional. Large gold discs hang from her ears, and gold metallic plates are attached down the front of her dress. Gold is the color of royalty, so Beyoncé's adornments could represent her queen-like status.

Ad failed to load

It's clear that the fashion choices in the video were thought out and intentional. They help to add deeper layers to the meaning of "Family Feud" through historically significant styles and symbolic colors. Fashion is so powerful and is often underestimated as an art form and means of communication. Luckily, we have brilliant creatives like Beyoncé, JAY-Z, and Ava DuVernay, who directed the video, who speak its language.

Ad failed to load

Must Reads

Your Weekly Horoscope Is Here & Your World Is About To Be Filled With Sunshine

If you've had enough of the sleepy and heavy feeling associated with Taurus season, prepare yourself for a replenishing rush of fresh energy. As of May 20, the sun has officially moved into Gemini, and the weight on your shoulders will finally start …
By Roya Backlund

13 Must-Have Experiences You Should Buy In Your 20s, Instead Of A New Couch

Life is one big experience. When you hit your 20s, though, you start getting pulled in the direction of your responsibilities. It isn't totally a bad thing, but you don't want to get so wrapped into adulting that you forget life's zest. Amazing exper…
By Jasmine Vaughn-Hall

I Tried Kim Kardashian's Weird Beauty Obsession & I Can't Stop Taking Selfies

You've been there before: You're scrolling through your Instagram feed when you see your favorite celeb post about their favorite new product — a face serum, vitamins that will make your skin brighter, or a specialty food service. You can't help but …
By Stephanie Montes

Where You Should Vacation This Summer, According To Your Zodiac Sign

Summer is so much more than just sweating in 90 degree weather and enjoying a long, lazy break from school (if you're lucky enough to still be in school). It's a time for making exciting new plans, falling madly and hopelessly in love, opening your m…
By Roya Backlund

Wander or Bust: The Amalfi Coast May Just Be The Most Beautiful Thing You'll Ever See

Wander or Bust is an Elite Daily travel series that follows young women all over the globe to record their journeys as they experience the thrill of the far-flung and unknown. They'll track their budgets, where they stay, where they eat and drink, a…
By Kaylin Pound

6 Brutally Honest Phases Of Life After A Breakup, Because You Will Survive 

If you've ever been through a bad breakup, you know that the struggle is real. For the weeks (or possibly months, if it was a really bad one) that follow, life can be rough, but there is always light at the end of the tunnel. Don't believe me? Just l…
By Rachel Shatto

Here's How You Can Find Out What Your Aura Color Is

Do you remember that movie Almost Famous? More specifically, the scene where William is trying to have a phone call with his mom, but a clairvoyant Band-Aid keeps shouting "Your aura is purple!" in his face? Well, that was the first time I had ever h…
By Roya Backlund

9 Women In Their 20s Reflect On The Advice They Wish They Had At Graduation

Graduating college can feel seriously scary. You've spent your entire life in school, working and preparing for the moment you enter the real world, but what happens when you get there? What if things don't go totally according to plan? You may have …
By Brittney Morgan

3 Early Signs You Are Going To Have Undeniable Chemistry With Your Crush

I don't know if there's anything better than the excitement of having a new crush — especially when that feeling's reciprocated. The butterflies that rush through your stomach as soon as they enter a room. The electricity that zips through your veins…
By Genevieve Wheeler

A Dentist Reveals The Best Times To Brush Your Teeth & It's Actually So Surprising

Do you brush your teeth twice a day? If you do, you're already way ahead of me, since I usually forget about brushing my teeth before bed at least three out of seven days of the week. I'm so bad about remembering to brush my teeth before bed, that I'…
By Caroline Burke

Emoji Pool Floats Are Here To Match Every Mood You’re In This Summer

Searching for the perfect poolside accessory to lounge around in this summer? This year’s hottest warm weather water trend isn’t a big floppy hat or designer sunglasses — it’s an emoji pool float. That’s right: Your favorite little digital expression…
By Rachel Murphy

Here's How Your Mood & Your Favorite Music Are Secretly Connected, According To Science

If you're someone who's likely to be found with ear buds in her ears at all times, you might not realize just how often you listen to music, or the ways in which it's really affecting you. From your morning commute to the tunes you blast while you co…
By Caroline Burke

This Is How Long It Takes For A Partner To Really Trust You, According To Experts

Trust is easily one of the most important parts of a healthy relationship, but typically, it's not something that's fully there from the start because it takes some time to build. How long it takes for a partner to trust you is a question that doesn'…
By Tayi Sanusi

7 Things You Forgot To Thank Your High School Friends For & Should ASAP

Friends are a dime a dozen, but a solid, genuine group of girlfriends can be difficult to come by. When you find your tribe, you need to stick with them until the end. For some lucky people, your high school friends have been your besties since day o…
By Rachel Chapman

These 3 Zodiac Signs Will Have The Best Week, So Bask In The Glory

It's officially the second week of May, and the warmth of spring has finally arrived. The birds are chirping, the sun is shining, and the bright weather is allowing everyone to finally break out their favorite pair of shorts. If you think the gorgeou…
By Roya Backlund

7 Men Reveal What Attracted Them To Their Last Crush & They'll Make You Swoon

He reminded me of Nate Archibald from Gossip Girl. That's legitimately what I found appealing about my most recent crush. Sorry, but it doesn't get any deeper than that. In other instances though, when I'm not trying to live out my lustful, adolescen…
By Sydnee Lyons

A Relationship Expert Reveals His Long-Distance Relationship Survival Guide

"Long-distance relationships are extremely relaxing and easy to navigate," said no one in a long-distance relationship ever. Whether you are bicoastal babes or a quick two-hour train ride apart, distance makes the heart grow fonder, but it also makes…
By Kimmy Foskett

How To Start Reading Tarot When You Have No Clue Where To Begin

I've been practicing tarot almost daily as part of my self-care routine for years. My favorite part of the day is putting on a face mask, pouring myself a blushing mimosa or some coffee, busting out a few crystals, and sitting down to spend a little …
By Minerva Siegel

7 Questions You Should Be Able To Answer About Your Life By The Time You Hit 30

Nobody has all of the answers in life, but you're probably pretty proud of yourself for how far you've come. Somewhere along the way, some of us got the hang of adulting and began to appreciate the unexpected things that come with being 20-something.…
By Marisa Casciano