We can all blame social media for "The Dress" saga, but now we know who got the whole thing started.
Business Insider tracked down the women at the heart of the most controversial garment on the Internet and discovered the dress was actually intended for a Scottish mother to wear to her daughter's wedding.
When the photo arrived, neither the bride nor her fiancé could tell whether it was white and gold or black and blue.
After some debate, McNeill said the bride started the social media discussion by uploading the image to Facebook.
McNeill, a friend of the bride, then posted the photo to Tumblr to see what colors her followers saw.
Business Insider reports the page is actually a fan Tumblr dedicated to digital talent manager Sarah Weichel, who soon saw dozens of responses featuring her name.
It's literally just a fan account of me, so my name and my photos are all over the account. I actually don't have anything to do with it... but I have been getting a ton of phone calls and emails tonight.
And, of course, McNeill saw the dress with her own eyes at her friend's wedding.
The now-famous woman added,
I got to the wedding and the mother was wearing the dress. Obviously it was blue and black.
Behold: the complete origin story for the viral photo of our time.