This Collagen-Filled Beer Claims It Can Make Drinkers Better Looking


Drinking moderate amounts of wine can do wonders for your appearance. But what if you're more of a beer drinker?

It turns out, beer can beautify too -- as long as you're drinking the right kind.

Enter Precious, Japanese brewery Suntory's newest concoction.

Only available in Hokkaido, Japan, the female-oriented (read: mildly sexist) brew is infused with 2 grams of collagen, a protein found in the skin and nails, and claims to beautify the drinker.

One expert however, believes the idea is absurd.

New York City-based dermatologist Dr. Neal Schultz says,

The makers of these drinks want you to believe that the collagen you are ingesting will be delivered directly to the skin and have benefits there.

Dr. Schultz adds,

Collagen is a protein, and proteins are made up of amino acids. That collagen is going to be broken down into amino acids by the enzymes in the stomach, then will be absorbed into the body to be used where the body needs it. It is just the most abused suggestion that you can push collagen through your bloodstream and have it pump out collagen in your skin.

And there you have it.

Even if it did work, this whole concept of "drinkable collagen" is pretty revolting, especially if you know where collagen comes from.

Citations: Collagen Infused Japanese Beer Promises To Make Drinkers More Attractive (Huffington Post)