For years, brands have already been focusing on certain keywords you use to target their campaigns.
Say, for example, you once used the word “protein,” then a company that makes Muscle Milk-like mouth poison could decide to have its promoted ad pop up in your feed -- or, in my case, I made a lot of jokes about my penis a few years ago and got a lot of new robotic sex-bots as followers.
But now, Twitter is including emojis in that feature.
As Neil Shah, Twitter's API product manager reportedly explained,
This new feature uses emoji activity as a signal of a person's mood or mindset.
Because, officially, according to advertisers, emojis are now a form of speech.
So, like, if you tweet out a picture of your baby and use a baby bottle emoji, an advertiser can pay for its diaper company's tweet to appear on your timeline.
Unfortunately, and I do not think I'm wrong about this, then comes the eggplant: the universal, international symbol for “penis.”
If I was a penis enlargement company, a condom company, a cam-girl, a get-a-mobile-dick-transplant-in-an-RV company, I would be targeting YOU eggplant-emoji tweeters big time.
So, word to the wise, be more careful about how you're slinging your eggplants out there on Twitter.