From Kim Kardashian's sex tape to her husband, what's-his-name, conveniently staging a Twitter meltdown the week before any of his albums drop -- one could argue, in the modern world, any attention is good attention for public figures.
In the latest video from Elite Daily's satirical mockumentary series, “Millennials of New York,” we see a young Millennial hell bent on becoming a social media influencer, willing to do whatever it takes to go viral.
(The series is a satire, this person is an actor, this is all a joke. People have a really hard time understanding that, so I thought I'd mention it again.)
Her strategy to go viral by any means necessary? Come up with the most offensive Halloween costume ever.
After all, in this day and age, it has become more and more difficult to capture people's attention spans.
There is no tried and true method for fame or vitality... except when it comes to offensive Halloween costumes.
Offensive Halloween costumes are the Tom Cruise of internet attention: No matter how long they've been a thing, they will always deliver. Their viral luster will never fade.
The Millennial in this parody video has her mind set on using an offensive costume to go viral, whatever the cost.
The video perfectly satirizes the fact that our cultures reward bad behavior with media attention.
Look at "Jersey Shore," for example -- or, even better, Donald Trump, who received billions of dollars in free media coverage by literally saying the worst thing he could think of.
If you think of it that way, this woman's strategy for going viral, although utterly immoral and disgusting, is not actually so far from logical.
The video simply pushes this modern phenomenon of 'any attention is good attention' to its absurdist extreme.
It asks: What if someone really was willing to do anything to go viral? What would they do?
The truth of the matter is, each year, the internet is flooded with slideshows of the most offensive costumes the day after Halloween.
They are one of the only constant sources of virality other than Kim Kardashian West almost showing us her genitalia.
Apart from these two things, there are very few certainties when it comes to going viral.
One must look only as far as the miracle of Ken Bone to understand how unpredictable virality usually is.
The second he appeared on my screen during the second debate, I turned to a friend of mine and said,
The internet is going to lose it about this guy.
But if you were to ask me to design a person who could instantaneously go viral during a debate question, I would have never been able to accomplish it.
Virality is a mysterious creature, and its appetite is constantly changing.
Let's just hope this parody video never becomes a reality. Although, I fear it already has.