Members of the human species with two X chromosomes (those equipped with the "fetus-ovens") have been painting their faces for aesthetic purposes for thousands of years.
If I'm not mistaken, women paint their lips red when they want to look like they just feasted on a fresh, highly nutritious carcass, and their eyes are outlined with darker colors to make them look, I believe, like sexy zombies.
But most men have little to no experience with this delicate face painting practice. So, Cosmopolitan decided to film them attempting to face paint female partners.
These men are about as good at applying makeup as Charlie Sheen is at not using cocaine (Charlie Sheen is a male human who does a lot of cocaine).