Earlier last month, we told you about Olive Garden's master plan to make sandwiches out of its famous breadsticks.
But behind every innovative idea is a genius promotional tactic.
That's why the Italian restaurant chain is launching food trucks to promote its new signature sandwiches.
The campaign, #BreadstickNation, aims to raise awareness about Olive Garden's new menu items by offering free samples of the Breadstick Chicken Parmigiana Sandwich and the Breadstick Italian Meatball Sandwich.
According to Delish, the first few stops on the #BreadstickNation tour include New York City, Utah, Florida and Arizona.