Google Says Birkenstocks Are Winning Back-To-School Shopping Right Now


If you're looking to step up your style game this fall semester, look no further.

Google used search engine data and YouTube traffic to compile a list of the hottest back-to-school items, and some of this year's trends might seriously surprise you.

Apparently, kids are pretty into bougie backpacks and fugly footwear these days.

Yep, it seems that Birkenstocks have been resurrected from the style grave and now occupy a top spot on Google's trend list.

In fact, Birks are so popular this year, they even managed to beat out Kanye's infamous Yeezy Boost shoes from Adidas and Stephen Curry's signature kicks, the Under Armour Curry.

As far as bags are concerned, it appears specialty backpacks are definitely a must-have item for returning students, and Google found that Pink, Victoria Secret's campus brand, was the most popular backpack brand of the bunch.

Sprayground's boldly designed book bags scored the number two spot in the back-to-school backpack game, followed by other trendy brands like Kavu and Fjallraven.

If you're one of the many people obsessed with Pokémon Go, you'll be glad to know that backpacks covered in these cute characters are also a top contender in the fall fashion game.

So, there you have it. I guess all you need to be on trend this fall are some sandals from the '60s and a basic AF backpack.

Citations: Google Says These Bag and Shoe Brands Are Trending Among Back-to-School Shoppers (Ad Week)