By now you know the story, and if you don't, please educate yourself.
Because last night T-Swift's music video director, Joseph Kahn, went full-on beast mode at the Kardashians.
I mean, this guy must be seriously hurting. It wasn't a random jibe tweeted by any old hater. This was a targeted and systematic attack by a man who has some major clout behind him.
Joseph let the initial dust settle before jumping in and tweeting this:
Straight in with OJ. And then again:
Then he threw in the sex tape for good measure:
Wow. We all want to be in Mr. Kahn's squad; this little firecracker is more loyal than a 9-year-old Labrador. Joseph? More like broseph.
So where does this leave the whole Kimye-Tay feud? Well, a whole lot messier than when it began on Monday morning.
If you're coming into this fresh, then prepare to fall out of love with Taylor Swift.
The leaked phone call completely obliterates her character and makes the singer look like a massive liar. Here's a breakdown on the convo between Tay and Kanye leaked by Kim in a series of Snapchats.
But a huge question mark hangs over the whole thing, and the more people look into it the more skeptical we're becoming.
Was the whole thing a setup? The world is ablaze with chatter about Swift and the Kardashians, but don't forget that these guys are professional media players, and we'd be foolish to think global publicity isn't exactly what they wanted all along.
Think about that.