That's the unique thing about that particular social network: Unlike Twitter and Facebook, only the user knows how many people he or she actually engages with.
Today, though, Kim K lifted the veil on the magic number when a follower asked her on Twitter.
I would love to know the views Kim gets on her snaps!!! My guess is somewhere around 2-3 Million views — Naé Жardash (@KutieNameKim) August 6, 2016
Kim responded to the follower with a number that's actually absurd.
A little perspective would help to appreciate just how impressive of an answer eight to nine million views is.
The 2016 premiere of "Keeping Up with the Kardashians" drew 3.2 million viewers. That means Kim's Snapchats draw more viewers than the actual reality show she gets paid to star in.
Heck, on a good day, Kim K's snaps can attract even triple the amount of people who watch "KUWTK."
The numbers speak to two things: how popular Kim Kardashian is and how popular Snapchat is.
It's also a reminder that Kim's Snapchat Stories are sort of their own reality show in a way.
On second thought, maybe that number isn't so crazy.