Amazon Prime Day 2020

What Is Amazon Prime Day?

First debuting in 2015 as a way to celebrate Amazon's 20-year anniversary, Prime Day is "a holiday of savings" during which, as its name suggests, Amazon Prime customers get to experience mega discounts on popular products from all kinds of brands, including its own private labels and Alexa-enabled devices. It's sort of a pre-Thanksgiving Black Friday, if you will — and this year is expected to be the best one yet. And if you think it’s just an American phenomenon, think again. In 2019, Prime members in 18 countries, from North America to Europe to Asia, got in on the Prime Day action.

When Is Amazon Prime Day 2020?

Prime Day 2020 will happen on October 13 and 14. This 48-hour sale will kick off at midnight PT on October 13, and will boast some of the best deals of the year. In the days leading up to Prime Day, Amazon will be offering even more pre-sale deals, with amazing prices on devices like Amazon Fire TVs and Echos, deep discounts on popular brands in fashion and beauty, and sweet subscription deals on Kindle and Audible.

Was Amazon Prime Day 2020 Delayed?

While Prime Day typically falls during the second week of July, it has been delayed this year as a result of the global coronavirus pandemic. Prime Day will now happen on October 13 and 14, 2020.

How Long Is Amazon Prime Day?

Prime Day 2020 will last two days, for 48 hours of savings. Last year’s Amazon Prime Day was the longest in history, lasting a full 48 hours. 2018’s epic summer shopping event lasted 36 hours, up from 30 hours the year before, so there’s definitely a trend of Prime Day getting longer.

Is Amazon Prime Day Happening In The UK?

For UK shoppers, Prime Day will also happen on October 13 and 14. Amazon Prime Day has been celebrated in the UK since the very first Prime Day in 2015, and this year will be no different, with deep discounts on all the best in home, tech, and more.

Do You Have To Be A Prime Member To Get Amazon Prime Day Deals?

Yes, you do have to be a Prime member to snag all the amazing Amazon Prime Day deals, but for those not already part of the Prime community, there is a smart hack to get in on the savings. If you sign up for a 30-day free trial of Amazon Prime prior to Prime Day, you’ll be able to shop all the Prime Day deals without shelling out for a full Prime membership — which costs $119 for an annual membership ($59 for students), and $12.99 per month for a monthly membership. However, thanks to the super convenient Free 2-Day shipping, and even Same-Day to 2-hour deliver in some areas, not to mention access to instant streaming services via Prime Video, and savings at Whole Foods, you can see why many Primers swear that, “Once you go Prime, you never go back.” Yet, if you’re not ready to commit to a membership just yet, remember to cancel your Prime membership before the 30-day trial is up. It’s a manual cancellation process, but fairly simple to do.

Click here to sign up for a 30-day free trail of Amazon Prime.

What Deals Can I Expect On Amazon Prime Day 2020?

In the days leading up to Prime Day 2020, Amazon has already released sales on some of their best-selling products from last year’s Prime Day, including devices like the Echo Dot and Amazon Fire TV, fashion from brands like Vineyard Vines and Alo Yoga, as well as fashion and beauty from their private labels like Goodthreads, Amazon Essentials, and Belei.

This year, shoppers can expect the same deep discounts on Amazon-created gadgets, as well as great deals on beauty products, electronics, games, and popular housewares. Many people tend to treat Prime Day like Black Friday, searching for deals on larger purchases like televisions, gaming consoles, and furniture, while others take advantage of savings to stock up on basics like kitchen tools and toiletries — there’s no wrong way to do it! Expect to see Whole Foods Market participating in the Prime Day celebration with in-store discounts on your favorite grocery items and Amazon credits that can be used for online shopping. In fact, if you shop at Whole Foods between now and October 13, for every $10 you spend, you’ll get a $10 credit to spend during Prime Day.

What Are The Best Things To Buy During Amazon’s Prime Day Sale?

If last year is any indication, everything from beauty and fashion essentials to home and kitchen or tech products will be discounted during the Prime Day flash sale, covering a range of trusted big name brands and highly-rated emerging ones. Whether you’re hoping to score typically-pricy electronics, kitchen gadgets, grooming items, or all of the above, you’re very likely to be click-happy come Prime Day 2020. Plus, you can expect to see Amazon devices (i.e. Echo Dots, Echo Shows, Fire TVs and Tablets, and Kindles), as well as Alexa-enabled devices (i.e. smart home accessories) discounted as part of the Prime Day celebrations. Last year, the best-sellers worldwide were the Echo Dot, Amazon Fire TV Stick, and Amazon Fire TV Stick 4K.

Is Amazon Prime Day *Better* Than Black Friday?

Amazon Prime Day is certainly giving Black Friday a run for its money. According to Bestblackfriday.com, 76% of Prime Day prices in 2017 were better than Black Friday ones, and last year Fortune predicted that Prime Day 2019 would offer better deals on at least 70% of featured products when compared with Black Friday. With that in mind, it might pay to shop for both year-round staples and holiday gifts this Prime Day.

Will Whole Foods Have Deals For Amazon Prime Day?

Whole Foods will have deals on popular grocery items during Prime Day 2020. Even better, for every $10 Prime members spend at Whole Foods between now and October 13, they will receive a $10 credit to spend during Prime Day. So, it pays to shop now as you can start racking up credits you can redeem on the best Prime Day deals in just a few days. This new double-the-savings offer is one huge way to get the best savings on Prime Day this year.

To keep track of the coolest products and best prices you can find on Amazon, sign up for our newsletter.