Amazon Prime Day 2020

Dates, times, and the best Prime Day Deals: We've the answers to all of your burning questions about Amazon Prime Day 2020.

If you’re looking for all the must-have information about Amazon Prime Day 2020, you’ve come to the right place. Typically held in July, the big shopping event is coming a bit later than usual this year, and this year’s Prime Day will be on October 13 and 14, 2020. Prime Day 2019 was the longest yet, boasting two entire days of deals, and this year’s Prime Day is no different -- expect 48 hours of killer sales on everything from fashion, to tech, to beauty.

When Prime Day does get underway, this is where you’ll find all of the best Amazon Prime Day deals, from smartphones, TVs, and headphones, to covetable fashion and beauty products. Millions of items will be on sale, with new deals dropping constantly, so consider us your shopping sherpas, here to help you navigate the chaos. For all your other Prime Day questions, make sure to check out the FAQ section below. Whether you’re wondering how long Amazon Prime Day will last, how this worldwide shopping event became a thing in the first place, or if you need to be Prime member to snag the deals, we’ve got all the answers to your pressing Prime Day questions.

Elite Daily may receive a portion of sales from products purchased from this article, which was created independently from Elite Daily’s editorial and sales departments.

The Latest Amazon Prime Day News & Deals

Levi's Jeans Are On Sale For As Low As $30 For Amazon Prime Day

By Margaret Blatz
Can you think of a better wardrobe staple than a solid, comfortable, durable pair of jeans? I mean, the different washes, cuts, and styles all go with everything, are (usually) comfy, and look effortlessly cool. For Amazon Prime Day 2020, Levi's…

The Best Amazon Prime Day Luggage Deals Are Too Good To Pass Up On

By Marisa Casciano
Amazon Prime Day 2020 is here to turn your shopping daydreams into reality. This year, the two-day online event is dishing out major deals on luggage, backpacks, and all the accessories you'll need for a future trip. It's no secret that the best…

Tons Of Skincare Products From Bliss, Garnier, & More Are Under $20 For Amazon Prime Day

By Margaret Blatz
No, it's not Cyber Monday or Black Friday, but that doesn't mean there aren't some incredibly good deals happening right now. Before you wrack your brain trying to figure out what other random holiday leads to massive sales, I'll just tell you:…

The Most Exciting Prime Day Deals On Beauty & Fashion

By The Commerce Team
When you hear Prime Day on Amazon, you probably think deep discounts on gadgets and home goods — but don’t forget that it’s also the time to score up to 80% off the best Prime Day fashion and beauty deals, including skin care, wardrobe essentials,…

Super Cheap Prime Day Deals On Things That Make Your Home WAY Better

By The Commerce Team
2020 has been a wild year, with many of us spending more time in our homes than ever before. By this point, you're probably ready for a few upgrades, and we've got you covered with the best Prime Day deals on things that will make your home ultra…

150+ Unbelievable Prime Day Deals That Are Cheap AF

By The Commerce Team
You've been waiting all year for it: Amazon Prime Day 2020 has arrived! From midnight PT on Tuesday October 13 through Wednesday October 14, there will be thousands of deals going live around the clock. Deals so incredible, in fact, that many will…

What Is Amazon Prime Day?

First debuting in 2015 as a way to celebrate Amazon's 20-year anniversary, Prime Day is "a holiday of savings" during which, as its name suggests, Amazon Prime customers get to experience mega discounts on popular products from all kinds of brands, including its own private labels and Alexa-enabled devices. It's sort of a pre-Thanksgiving Black Friday, if you will — and this year is expected to be the best one yet. And if you think it’s just an American phenomenon, think again. In 2019, Prime members in 18 countries, from North America to Europe to Asia, got in on the Prime Day action.

When Is Amazon Prime Day 2020?

Prime Day 2020 will happen on October 13 and 14. This 48-hour sale will kick off at midnight PT on October 13, and will boast some of the best deals of the year. In the days leading up to Prime Day, Amazon will be offering even more pre-sale deals, with amazing prices on devices like Amazon Fire TVs and Echos, deep discounts on popular brands in fashion and beauty, and sweet subscription deals on Kindle and Audible.

Was Amazon Prime Day 2020 Delayed?

While Prime Day typically falls during the second week of July, it has been delayed this year as a result of the global coronavirus pandemic. Prime Day will now happen on October 13 and 14, 2020.

How Long Is Amazon Prime Day?

Prime Day 2020 will last two days, for 48 hours of savings. Last year’s Amazon Prime Day was the longest in history, lasting a full 48 hours. 2018’s epic summer shopping event lasted 36 hours, up from 30 hours the year before, so there’s definitely a trend of Prime Day getting longer.

Is Amazon Prime Day Happening In The UK?

For UK shoppers, Prime Day will also happen on October 13 and 14. Amazon Prime Day has been celebrated in the UK since the very first Prime Day in 2015, and this year will be no different, with deep discounts on all the best in home, tech, and more.

Do You Have To Be A Prime Member To Get Amazon Prime Day Deals?

Yes, you do have to be a Prime member to snag all the amazing Amazon Prime Day deals, but for those not already part of the Prime community, there is a smart hack to get in on the savings. If you sign up for a 30-day free trial of Amazon Prime prior to Prime Day, you’ll be able to shop all the Prime Day deals without shelling out for a full Prime membership — which costs $119 for an annual membership ($59 for students), and $12.99 per month for a monthly membership. However, thanks to the super convenient Free 2-Day shipping, and even Same-Day to 2-hour deliver in some areas, not to mention access to instant streaming services via Prime Video, and savings at Whole Foods, you can see why many Primers swear that, “Once you go Prime, you never go back.” Yet, if you’re not ready to commit to a membership just yet, remember to cancel your Prime membership before the 30-day trial is up. It’s a manual cancellation process, but fairly simple to do.

Click here to sign up for a 30-day free trail of Amazon Prime.

What Deals Can I Expect On Amazon Prime Day 2020?

In the days leading up to Prime Day 2020, Amazon has already released sales on some of their best-selling products from last year’s Prime Day, including devices like the Echo Dot and Amazon Fire TV, fashion from brands like Vineyard Vines and Alo Yoga, as well as fashion and beauty from their private labels like Goodthreads, Amazon Essentials, and Belei.

This year, shoppers can expect the same deep discounts on Amazon-created gadgets, as well as great deals on beauty products, electronics, games, and popular housewares. Many people tend to treat Prime Day like Black Friday, searching for deals on larger purchases like televisions, gaming consoles, and furniture, while others take advantage of savings to stock up on basics like kitchen tools and toiletries — there’s no wrong way to do it! Expect to see Whole Foods Market participating in the Prime Day celebration with in-store discounts on your favorite grocery items and Amazon credits that can be used for online shopping. In fact, if you shop at Whole Foods between now and October 13, for every $10 you spend, you’ll get a $10 credit to spend during Prime Day.

What Are The Best Things To Buy During Amazon’s Prime Day Sale?

If last year is any indication, everything from beauty and fashion essentials to home and kitchen or tech products will be discounted during the Prime Day flash sale, covering a range of trusted big name brands and highly-rated emerging ones. Whether you’re hoping to score typically-pricy electronics, kitchen gadgets, grooming items, or all of the above, you’re very likely to be click-happy come Prime Day 2020. Plus, you can expect to see Amazon devices (i.e. Echo Dots, Echo Shows, Fire TVs and Tablets, and Kindles), as well as Alexa-enabled devices (i.e. smart home accessories) discounted as part of the Prime Day celebrations. Last year, the best-sellers worldwide were the Echo Dot, Amazon Fire TV Stick, and Amazon Fire TV Stick 4K.

Is Amazon Prime Day *Better* Than Black Friday?

Amazon Prime Day is certainly giving Black Friday a run for its money. According to, 76% of Prime Day prices in 2017 were better than Black Friday ones, and last year Fortune predicted that Prime Day 2019 would offer better deals on at least 70% of featured products when compared with Black Friday. With that in mind, it might pay to shop for both year-round staples and holiday gifts this Prime Day.

Will Whole Foods Have Deals For Amazon Prime Day?

Whole Foods will have deals on popular grocery items during Prime Day 2020. Even better, for every $10 Prime members spend at Whole Foods between now and October 13, they will receive a $10 credit to spend during Prime Day. So, it pays to shop now as you can start racking up credits you can redeem on the best Prime Day deals in just a few days. This new double-the-savings offer is one huge way to get the best savings on Prime Day this year.

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