Amazon Prime Day 2020

Dates, times, and the best Prime Day Deals: We've the answers to all of your burning questions about Amazon Prime Day 2020.

If you’re looking for all the must-have information about Amazon Prime Day 2020, you’ve come to the right place. Typically held in July, the big shopping event is coming a bit later than usual this year. But don’t worry — according to Cnet, Amazon has confirmed that a series of killer Prime Day deals will be kicking off in the fourth quarter, so you can get incredible discounts on millions of products. Prime Day 2019 was the longest yet, boasting two entire days of deals, so buckle up — Prime Day 2020 seems likely to last at least 48 hours as well.

When Prime Day does get underway, this is where you’ll find all of the best Amazon Prime Day deals, from smartphones, TVs, and headphones, to covetable fashion and beauty products. Millions of items will be on sale, with new deals dropping constantly, so consider us your shopping sherpas, here to help you navigate the chaos. For all your other Prime Day questions, make sure to check out the FAQ section below. Whether you’re wondering how long Amazon Prime Day will last, how this worldwide shopping event became a thing in the first place, or if you need to be Prime member to snag the deals, we’ve got all the answers to your pressing Prime Day questions.

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What Is Amazon Prime Day?

First debuting in 2015 as a way to celebrate Amazon's 20-year anniversary, Prime Day is "a holiday of savings" during which, as its name suggests, Amazon Prime customers get to experience mega discounts on popular products from all kinds of brands, including its own private labels and Alexa-enabled devices. It's sort of a pre-Thanksgiving Black Friday, if you will — and this year is expected to be the best one yet. And if you think it’s just an American phenomenon, think again. In 2019, Prime members in 18 countries, from North America to Europe to Asia, got in on the Prime Day action.

When Is Amazon Prime Day 2020?

Amazon hasn’t officially announced a date for Prime Day 2020 in the US, but thankfully the company has confirmed the event is still happening — just a bit later than usual. According to Cnet, we can expect Prime Day 2020 to fall in the fourth quarter of the year (so, sometime during October, November, or December).

Was Amazon Prime Day 2020 Delayed?

While Prime Day typically falls during the second week of July, it has been delayed this year as a result of the global coronavirus pandemic.

How Long Is Amazon Prime Day?

Last year’s Amazon Prime Day was the longest in history, lasting a full 48 hours. 2018’s epic summer shopping event lasted 36 hours, up from 30 hours the year before, so there’s definitely a trend of Prime Day getting longer. Amazon Prime Day 2020 seems likely to follow that trend, possibly offering more than 48 hours of incredible deals.

Is Amazon Prime Day Happening In The UK?

Amazon Prime Day has been celebrated in the UK since the very first Prime Day in 2015. Prime Day 2020 has been delayed in the UK due to the global pandemic, but it’s expected to occur sometime during the fourth quarter.

Do You Have To Be A Prime Member To Get Amazon Prime Day Deals?

Yes, you do have to be a Prime member to snag all the amazing Amazon Prime Day deals, but for those not already part of the Prime community, there is a smart hack to get in on the savings. If you sign up for a 30-day free trial of Amazon Prime prior to Prime Day, you’ll be able to shop all the Prime Day deals without shelling out for a full Prime membership — which costs $119 for an annual membership ($59 for students), and $12.99 per month for a monthly membership. However, thanks to the super convenient Free 2-Day shipping, and even Same-Day to 2-hour deliver in some areas, not to mention access to instant streaming services via Prime Video, and savings at Whole Foods, you can see why many Primers swear that, “Once you go Prime, you never go back.” Yet, if you’re not ready to commit to a membership just yet, remember to cancel your Prime membership before the 30-day trial is up. It’s a manual cancellation process, but fairly simple to do.

Click here to sign up for a 30-day free trail of Amazon Prime.

What Deals Can I Expect On Amazon Prime Day 2020?

In 2019, there were Prime Day deals to be found for more than a million products in virtually every category. In an Amazon press release from June 25, 2019, the company announced some of the biggest Prime Day deals ever on Alexa-enabled devices. Some of their most popular purchases worldwide during last year’s event included the Echo Dot, Amazon Fire TV Stick, and Amazon Fire TV Stick 4K.

In 2020, shoppers can expect the same deep discounts on Amazon-created gadgets, as well as great deals on beauty products, electronics, games, and popular housewares. Many people tend to treat Prime Day like Black Friday, searching for deals on larger purchases like televisions, gaming consoles, and furniture, while others take advantage of savings to stock up on basics like kitchen tools and toiletries — there’s no wrong way to do it! If this year is anything like last year, you might even see Whole Foods Market participating in the Prime Day celebration by offering discounts throughout the store and Amazon credits that can be used for online shopping — though it’s unclear how the coronavirus pandemic might affect in-store shopping at Whole Foods. It’s a possibility that this year’s grocery deals might appear on Amazon’s online grocery delivery service instead.

What Are The Best Things To Buy During Amazon’s Prime Day Sale?

If last year is any indication, everything from beauty and fashion essentials to home and kitchen or tech products will be discounted during the Prime Day flash sale, covering a range of trusted big name brands and highly rated emerging ones. Whether you’re hoping to score typically-pricy electronics, kitchen gadgets, grooming items, or all of the above, you’re very likely to be click-happy come Prime Day 2020. Plus, it’s all but guaranteed that Amazon devices (i.e. Echo Dots, Echo Shows, Fire TVs and Tablets, and Kindles), as well as Alexa-enabled devices (i.e. smart home accessories) will be discounted as part of the Prime Day celebrations. Last year, the best-sellers worldwide were the Echo Dot, Amazon Fire TV Stick, and Amazon Fire TV Stick 4K.

Is Amazon Prime Day *Better* Than Black Friday?

Amazon Prime Day is certainly giving Black Friday a run for its money. According to, 76 percent of Prime Day prices in 2017 were better than Black Friday ones, and last year Fortune predicted that Prime Day 2019 would offer better deals on at least 70% of featured products when compared with Black Friday. With that in mind, it might pay to shop for both year-round staples and holiday gifts this Prime Day.

Will Whole Foods Have Deals For Amazon Prime Day?

In previous years, Whole Foods joined the Amazon Prime Day celebrations, offering exclusive Prime Day discounts at all U.S. locations. If Amazon follows the same model as last year’s Prime Day, you can expect to see in-store discounts at Whole Foods and the opportunity for Whole Foods shoppers to earn Amazon credits that can be used online. That said, Amazon has yet to disclose whether Whole Foods will participate in Prime Day 2020 — but given the savings the grocery store has offered during previous Prime Days, you may want to prepare to stock up on your favorite food items.

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