When news of the Target x Neiman Marcus x CFDA collaboration came about, the whole fashion world was in frenzy. I myself was overly excited, and stressed out that the pieces I wanted would sell out if I didn’t order them online immediately.
Now, every item is 70%, and it’s only been a month. Strange, considering past Target collaborations have sold out in minutes, crashing websites and causing huge hordes of people in stores.
The collaboration is currently in a surplus of inventory, even after the biggest shopping month of the year, and we can’t believe it. Time Magazine is calling this collaboration an ”Epic Retail Fail” for the following reasons:
There were too many parties involved. There were countless designers creating multiple pieces and there simply was no cohesion. The collaboration was sold in multiple retailers and the advertising did nothing to promote the individual designers, who could have brought more attention to the collection.
The collaboration pieces were also strange. Does anyone truly need a designer yoga mat? Time believes that people would much rather have lower-priced clothing pieces from their favorite designers, rather than dog collars and leashes.
Target did not properly display the collaboration. Many consumers could not find what they were looking for in store and thus gave up looking. Not only that, but the pieces were also very expensive, even though it was considered to be a low-end collaboration. $130 would be reasonable for the woman shopping at Neiman Marcus for a Thom Browne blazer, but at Target? Not so much.
What did you guys think of the collaboration? Was it worthwhile? Or would you only purchase any of the items now that they’re 70% off?
Ally | Elite.
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