Target Under Fire For Insensitivity


Target is never usually in the negative spotlight, but it seems as if their latest little slip up is causing a bit of backlash. The company is being called insensitive, but why?

Well, it turns out a Mossimo maxi dress, which is available in both regular and plus sizes, in identical color palates, was named differently. The regular sized dress was named ‘Dark Heather Gray’ and the plus sized version was named ‘Manatee Gray.’

The customer who found this difference, Susan Clemens, immediately tweeted her findings to Target. Target was quick to respond to their customer (or would be customer), by issuing a Twitter apology to her saying:

A Target spokesperson has since explained the incident by saying that Target stocks several items, regardless of size, with the ‘Manatee Gray’ label, and that the mix-up was the result of miscommunication between buyers and not an insensitive comment.

Target has since removed the plus-sized version of the dress from

Ally | Elite.