W Partners with Hipstamatic

Apple was right: whatever you could possibly need, there’s an app for that. Fashion and photography have always gone hand in hand and now the iPhone camera app Hipstamatic can be used to further your aspiring fashion photography career.

W magazine, known for the unique lens perspectives used in their fashion photography, has partnered with Hipstamatic. Starting today, Hipstamatic will feature a W magazine inspired lens, free of charge, for the next six weeks.

W will also host a photo contest. Each week the best Hipstamatic W lens photos will be posted to W’s Facebook page. Winners of this contest will be featured on W’s website,, alongside photos taken by W editors and contributors. How cool is that?

Ally | Elite.

Photo Credit: Getty Images