Why is Chanel doing so well while other luxury and accessories brands are experiencing dwindling sales? Exclusivity.
Bloomberg has decided to take a look into why the classic fashion house is doing better than other luxury goods retailers, who are experiencing their slowest growth since the financial crisis.
The answer is simple: Chanel is not as ubiquitous as other brands, such as Burberry and Gucci. Chanel wants to feel unique. They have fewer stores than other stores like Louis Vuitton and put all of their focus on their brick and mortar locations.
Chanel also plans to keep out of the e-commerce game, except of course for their cosmetics, because this would make then too “available.”
Talk about staying Elite.
Ally | Elite.
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