The photos in Vogue Italia's latest spread might portray a horror movie, but the terror evident in the shoot hits a little too close to home — with only female victims and all male aggressors, the couture scenes more resemble a domestic violence dispute than an Alfred Hitchcock film.
Vogue Italia editor Franca Sozzani said the spread's violence was intentional.
"This is really a horror show, what we are looking at and what we see every day in every newspaper around the world is how fragile the woman still is today, and how she can be attacked, can be abused, can be killed."
Other critics, however, have come out against it, claiming that the models, who wear Prada and Alexander Wang, glamorize the very real violence that some women are subjected to.
The campaign was shot by Steven Meisel for the magazine's pages, but has also been made into a short "Horror Movie" for the publication.
With lines like, "Pain is ephemeral, dying is absolute" (as a woman runs from an axe-wielding, soon-to-be murderer, no less), it's hard to disagree that Vogue is doing its part to make violence seem cool.
By painting a pretty picture around violence (even if the images are ultimately gruesome), Vogue Italia has definitely entered the realm of "in bad taste."
With many women and activists up in arms, one organization is even circulating a petition to tell Vogue Italia that domestic violence should never be portrayed as glamorous.
Vogue Italia is repulsively glamourising domestic violence. It makes me very angry http://t.co/4hhVdqGwd0 pic.twitter.com/A5bIRAKdmg — Felicity Morse (@FelicityMorse) April 3, 2014
Vogue on domestic violence. It offends me.. here's another pic. Not right http://t.co/4hhVdqGwd0 pic.twitter.com/T7LUcMf4Cu — Felicity Morse (@FelicityMorse) April 3, 2014