At this point, if your label is not collaborating with a fast fashion company, you’re behind on the times. Every single major label (or so it seems) has hit it big with a high/low collaboration throughout the past few years.
This is an incredible concept. Some of the world’s most fashion obsessed/passionate fans are unable to afford the majority of designer duds, so a fast fashion collaboration allows a designer to expose their designs to a larger demographic.
Suno, the New York based indie label known for it’s unique prints, has just caught onto this concept. The brand has inked a deal with Uniqlo on it’s very first fast fashion collaboration.
Yes, Suno has previously collaborated with brands like Keds on accessories collaborations, but this collab is a first, as it is mainly focused on clothing. The design duo behind the label, Max Osterweis and Erin Beatty, were inspired by “Japanese Americana” for this collaboration.
The collection will feature shirtdresses, sleeveless blouses and jeans in print of floral and stripes that are awfully similar to Suno’s spring 2013 collection that was debuted on the runways this past fall.
The collection is set to hit stores on May 20th, and the price points are to die for. With pieces ranging from $39.90 to $19.90, you’ll have no excuse to not purchase multiple items from this collection.
Will you be purchasing from this collection?
Ally Batista | Elite.
Photo Credit: Getty Images