You may have seen ads for the Cartier Juste un Clou bracelet. You may even own one. The jewelry company has had this bracelet in their stores since the 70s when Aldo Cipullo designed it.
The bracelet took a slight hiatus, and was reissued last spring for the first time in decades, and has been selling like crazy. However, the Cartier version is not the only nail bracelet on the market.
Giles and Brother, a jewelry company known for its industrial aesthetic, has also been making their own nail bracelet for years, and many consumers don’t know whether the company has intellectual property rights over the design.
The nail bracelet is obviously a trendy design. With high demand, comes many duplicate versions, whether they are high end or lower priced. Is this a problem? No nail bracelet style is exactly the same as the other, so what’s the debate over anyway?
A nail is an everyday household product, but since Cartier was the first (technically) to design the bracelet, should they be the only company allowed to sell such bracelet?
Ally | Elite.
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