At the first head-to-head debate of the 2016 presidential race, Hillary Clinton was the ultimate lady in red.
Strolling out in her cherry-colored pantsuit, Clinton looked as if she had it all under control. And compared to a blustery, posturing Donald Trump, she did.
Although “Meet the Press” moderator Chuck Todd accused Clinton of seeming "over-prepared” (or, you know, the regular amount of prepared), it was clear Clinton was in her element last night.
Maybe that's all because of her head-to-toe red suit.
Twitter loved the look, calling it “the blood of men who have underestimated [Clinton]."
The color red's influence is more than just as a pop culture punchline, although female powerhouses like Britney Spears and Beyoncé have already shown the influence of the color red in projecting authority and sexuality.
Just try and forget that "Oops!... I Did It Again" leather catsuit, which established Britney as the predominant force in her music-video relationship with one very mushy astronaut.
In all seriousness, it's not just Britney.
Research shows the color red brings out something of a dominant streak in animal kind. It's a shade associated with heightened emotion (think of the flush you feel when embarrassed) and aggressiveness.
The more frustrated Trump became, the cooler Clinton looked in comparison. It only makes sense that a politician who wants to assert total dominance would drape herself in red fabric.
Interestingly, it isn't just public perception and media commentators who think Clinton won the debate.
According to researcher Russell Hill, the color of the suit could have also pushed her to overcome Trump. In 2004, Hill studied the success rate of teams wearing blue and red jerseys. He found those wearing the latter shade were 5 percent more likely to win the match than the team in blue.
Still wondering if a pantsuit can really work all that magic? Just try waving a red flag in front of Trump's eyes and see what happens.