A hair tie is forever the fashion statement you never intended to make. It's omnipresent on your wrist through workouts and work days alike.
BitterSweet jewelry wants to make your black or blonde hair tie a fashionable accessory, thanks to a grooved bracelet designed to create the illusion of fine jewelry while preventing the band from cutting off your circulation.
Shireen Thor, the brand's cofounder, reportedly had the habit of wearing a band on her wrist at all times, in case the need arose for an emergency ponytail.
When her engineer husband began thinking of a way to make accessory stylish, BitterSweet was born.