I bet you never saw this coming. Actress Eva Mendes has just made a deal with New York & Co. to launch her own clothing and accessories sub brand called Eva by Eva Mendes.
This collaboration has apparently been a long time coming, according to Greg Scott, CEO of New York & Co. “When we asked our customers to name the celebrity they aspired to be, Eva’s name came up again and again. Based on that, we went out and pursued her. It was a very long courtship.”
Mendes said it took 18 months to agree to the deal. The line will consist of mostly dressed and accessories and is a play on the day-to-dinner, cocktail and evening categories from New York & Co. The brand is normally known for work wear staples, so this will be a refreshing change of pace.
Eva by Eva Mendes will be delivered four times a year and merchandised in shops-in-shop in New York & Co. stores. Her collection will cost 10 to 15 percent more for special fabrics, but will still be affordable.
Ally | Elite.
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