Beyoncé x H&M


The Queen is about to front another campaign, and you may be surprised as to which one it is. The fast-fashion giant H&M has tapped Beyoncé to front their summer campaign.

This campaign will coincide with the launch of her latest tour, The Mrs. Carter Show, which begins on April 15th. The campaign will feature print ads; commercials featuring her new track “Standing on the Sun” and billboards.

Not only is Beyoncé the face of H&M’s summer collection, she has a small hand in designing it.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loves the concept we collaborated on to explore the different emotions of women represented by the four elements- fire, water earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Ally | Elite.

Photo Credit: Getty Images