Kate Hudson wants to take you to the beach. Well, kind of. Fabletics, the actress and entrepreneur's fitness brand, is finally launching a swim collection. Coming April 12, fans of Hudson's sporty-chic aesthetic will be able to wear her favorite styles on vacation.
That's not the only new launch coming down the pipeline, either. Fabletics, which falls under JustFab's umbrella, will also launch a line of complementary dresses.
“Summer is my favorite season, so it was exciting to create our new dress and swim collections,” Hudson says of the line in a press release. “Our design team also worked hard to perfect the swim styles. They're sexy and stylish, but comfortable to wear, and we have styles for every body type.”
Fabletics, founded in 2013, was designed as a competitor to athletics brands like Lululemon and Nike. The primarily digital service offers customers the chance to subscribe to a sort of clothes-buying membership. A Newbie can purchase her first full ensemble (a top and bottom, or a sweatshirt-bra-shorts combo, in some cases) for $25, after which she'll be billed just under $50 per month for an outfit of choice. Alternatively, users can opt to “skip the month."