Tess Holliday is taking the modeling world by storm, curves and all.
The size 22 model, formerly known as Tess Munster, has been signed with MiLK Model Management, a major firm that's giving a boost to her message of body positivity.
If Holliday looks familiar, you might just be recalling the plus-size cover of Beyoncé's "Flawless" music video that no one could stop talking about.
Holliday, who's been known to sign her Instagram posts with the tag #EffYourBeautyStandards, began the movement as a way of appreciating her own body type.
Standing at 5'5'', 29-year-old Holliday is reportedly the first model of her size and height to be signed by a major agency.
The red-haired icon is best known for her blog, in which she shares interviews with women of all sizes.
The #EffYourBeautyStandards movement isn't just about Holliday's self-image, but everyone's.
In her eyes, it doesn't take six-pack abs or a 20-inch waist to be beautiful.
Holliday has never been shy about promoting her portfolio through social media.
And that's where MiLK first saw her images.
In a 2013 Huffington Post blog, Holliday writes, "Our bodies tell a story, and everyone's journey is different, everybody is different, unique, and exquisite."
Get ready to see this face quite frequently, because Holliday's a woman on a mission.
Citations: Plus-Size Model Tess Holliday Is First to Score a Major Modeling Contract (TIME)