Plus-Size Model Becomes First Of Her Size To Land Major Modeling Contract (Photos)

Tess Holliday is taking the modeling world by storm, curves and all.

The size 22 model, formerly known as Tess Munster, has been signed with MiLK Model Management, a major firm that's giving a boost to her message of body positivity.

If Holliday looks familiar, you might just be recalling the plus-size cover of Beyoncé's "Flawless" music video that no one could stop talking about.

Holliday, who's been known to sign her Instagram posts with the tag #EffYourBeautyStandards, began the movement as a way of appreciating her own body type.

Standing at 5'5'', 29-year-old Holliday is reportedly the first model of her size and height to be signed by a major agency.

The red-haired icon is best known for her blog, in which she shares interviews with women of all sizes.

The #EffYourBeautyStandards movement isn't just about Holliday's self-image, but everyone's.

In her eyes, it doesn't take six-pack abs or a 20-inch waist to be beautiful.

Holliday has never been shy about promoting her portfolio through social media.

And that's where MiLK first saw her images.

In a 2013 Huffington Post blog, Holliday writes, "Our bodies tell a story, and everyone's journey is different, everybody is different, unique, and exquisite."

Get ready to see this face quite frequently, because Holliday's a woman on a mission.

Citations: Plus-Size Model Tess Holliday Is First to Score a Major Modeling Contract (TIME)