Not long after, the makeup giant released Naked 2 and Naked 3, each more popular than the last.
So ladies, prepare for mass hysteria because the fourth palette in the uber-popular collection is about to drop, and from what I hear, it's amazing.
Set to launch on July 8, Naked Smoky is, as the name implies, designed to help you achieve the perfect smoky eye.
It's packed with a range of neutrals in both matte and shimmer finishes, for a total of nine new and three palette-exclusive shades.
Founder Wende Zomnir explains,
In most Naked palettes, there is an undercurrent running through… Naked Smoky [has] a range of neutrals — your basic matte shades, and then a mini collection of bronze, a mini collection of taupe, a mini collection of greys and blacks, and then this one eggplant [shade]. It's a variety of color families you can dip into.
Interestingly, unlike the first three palettes, the colors in Naked Smoky are arranged not from lightest to darkest, but by finish: All the shimmer shades are on one side and the mattes on the other. As such, all of the lightest shades are arranged toward the exterior of the palette while the darker shades hang out in the middle. Zomnir says this arrangement was designed to help customers create a smoky eye more intuitively, rather than following a set progression of shades.
[For most smoky-eye kits], when you get the tutorial card, there are usually three steps to a smoky eye. I'm calling bullsh*t on that — there are like, 15 steps to a great smoky eye. If you do three steps, it's either too harsh or too muddy.”
Along with the actual shadows, the newest palette includes four instruction cards, each outlining a different smoky eye look, as well as a new double-sided brush designed specifically for creating the ultimate smudgy smoky eye.
The palette will cost $54, and there's already a waiting list . But judging by fans' reactions, did you expect anything else?
OMG THERE'S A NEW NAKED PALETTE COMING OUT — M (@EmilyCanham) June 2, 2015
new naked palette is god pic.twitter.com/IEQtpeMoq0 — ٭❁٭ (@kayreimz) June 2, 2015
the new naked palette has me so wet pic.twitter.com/Cm4bqWErOb — abdul (@Advil) June 1, 2015
THERE IS A NEW NAKED PALETTE. I REPEAT, THERE IS A NEW NAKED PALETTE. THIS IS NOT A DRILL. — Krysta Voreas (@krysvoreas) June 1, 2015
Please excuse me while I scream over the new Urban Decay Naked Smokey palette pic.twitter.com/msaxEQpWto — Taylor Graham (@Taylor_Niicolee) June 1, 2015
there's a new naked palette coming out and I'm FREAKIN OUT MAN LIKE???????????? — abdul (@Advil) May 31, 2015
There is a new Naked palette in the making, I repeat new Naked palette girls — beth (@bethdickens) May 31, 2015
So Urban Decay came out with the Naked Smoky palette because they thought my makeup wishlist wasn't long enough. Thanks guys. — Francesca Litton (@CheckLit) June 3, 2015
Can't wait to get the #UrbanDecay #NakedSmoky palette — ValerieLauren™ (@QueenOfDivas_) June 3, 2015
@UrbanDecay #NakedSmoky #UrbanDecay pic.twitter.com/6NURDyCFPw — Erin Martin Neal (@emartini13) June 3, 2015