Innovative Products: E.L.F. Cosmetics Shadow Shield


This morning I received news that there’s a new beauty tool on the market, which could potentially change my life for the better. It’s the E.L.F. Cosmetics Shadow Shield and I need to go out and purchase one, immediately.

What this ingenious tool does is make your nightly makeup routine a little bit easier, and less messy. For those of you who are fond of the smokey eye (any kind of shadow really) or have ever smeared mascara below their lash line this product is for you.

When I’m applying my own makeup and get shadow and mascara all over myself I get extremely frustrated, as I prefer to apply my concealer prior to eye makeup application and the thought of cleaning off excess shadows and mascara and ruining my concealer makes me want to cry. I’ve always had a flair for the dramatics.

With the Shadow Shield, all of these problems can be fixed. Simply place the silicon shield under your eye as you apply your shadow or mascara and the excess product will catch onto the shield, rather than on your face. Like, why didn’t I think of this?

This tool is only $3 at, so there’s no excuse to not get one. Enjoy!


Ally | Elite.

Photo Credit: Getty Images