Chanel No. 5 In Jeopardy?

The iconic perfume could potentially be in danger. Reports have surfaced claiming that European Union scientists have conducted a study and have identified 100 potentially harmful allergens, which are commonly used in many perfume formulas.

As a result of this study, the European Union is pursuing stricter protective regulations on said allergens within the fragrance industry. Such restrictive measures include restricted use of ingredients, a more detailed ingredient list on product packaging, and overall ban on ingredients entirely.

One of the ingredients that the European Union are pushing to ban, is tree moss, a key ingredient in Chanel No. 5 perfume. The European Union calls for .01% use of this ingredient, which would greatly alter the perfume's formula. Proposed perfume reforms would not be in effect until 2014, which gives everyone time to really think about this issue.

Can the world do without Chanel No. 5? Of course. Does it want to? Absolutely not. I for one cannot imagine a world without the world’s most famous perfume, can you?

Ally | Elite.

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